The VP of Consumer Lending contributes to CU SoCal’s overall success by providing strategic leadership and execution oversight for the consumer lending function, driving sustainable portfolio growth, strong credit performance, and a differentiated, digital-first Member experience. 

This role partners across Product, Technology, Data, Risk, and Operations to modernize lending capabilities, leverage data and AI-driven insights, and continuously optimize   the end-to-end lending lifecycle. Balances Member experience, operational efficiency, and risk management to position CU SoCal competitively in an increasingly digital and fintech-driven marketplace.

This position is based in Anaheim Hills CA with the opportunity to work on a hybrid-remote schedule which consists of 2 day in-office and 3 days working remote from home.

Business Hours: Monday – Friday 8:00AM – 5:00PM*

*Based upon business needs, our positions may require working flexible hours, including additional in-office days.

Why Work at CU SoCal?

CU SoCal is one of the fastest growing credit unions and is more than just a place to work. It’s a place where people come before profit, a place where you can build a career that’s more than a job, and where the work you do has meaning and purpose. We offer competitive pay, great health benefits and a culture like no other!

CU SoCal is a Gallup Exceptional Workplace Award Recipient

In 2026, Credit Union of Southern California (CU SoCal) was once again honored with the Gallup Exceptional Workplace Award, marking our third consecutive win and ranking us among the top workplaces worldwide for outstanding employee engagement.

The CU SoCal culture fosters Building Better Lives for our Members, personal development, open communication, and genuine care for each other. We prioritize C.A.R.E. 4: professional competence, positive attitude, relationship building, and eager service to others. If you're passionate about making a difference and want to be part of a dynamic team, please submit your application today!

Minimum Qualifications

• High School Diploma or equivalent.
• 10+ years of experience in a leadership role with a focus on employee engagement and progressive responsibilities in building and execution of a strategic plan. 
• 10+ years of experience in lending, including deep knowledge of consumer lending products and functions with proven success in driving loan growth. 
• Knowledge of all laws and regulations related to consumer lending (e.g., Reg Z, Reg B, FCRA, etc.).

Preferred Qualifications

• Master’s degree or equivalent experience.
• Exposure to digital lending platforms, LOS systems, or decision engines (e.g., MeridianLink or similar).

Skills and Abilities

• Proficient in all applicable MS Office programs (i.e., Word, Excel, Outlook, Teams, etc.).
• Experience leveraging data analytics and reporting tools to manage lending performance and identify opportunities for growth and optimization. 
• Experience participating in or leading cross-functional initiatives involving technology, digital platforms, or product development. 
• Familiarity with automated underwriting, workflow automation, or decisioning tools is a plus.

Essential Duties and Responsibilities

• Owns performance of the consumer lending portfolio, including growth, credit quality, yield, and Member experience; utilizes advanced portfolio analytics to identify trends, risks, and opportunities and drives actionable strategies.
• Leads development and execution of a digital-first lending strategy, improving speed, automation, and straight-through processing while preserving high-touch Member engagement where it matters.
• Partners with Technology, Digital, and Data teams to enhance lending platforms and decisioning capabilities, including the use of AI/ML models, alternative data, and decision automation to improve approval rates, cycle times, and consistency of credit decisions.
• Oversee the end-to-end lending lifecycle (origination, underwriting, fulfillment, and funding) with a focus on continuous process optimization, operational scalability, and Member-centric design.
• Drives cross-functional initiatives across Lending, Marketing, Risk, Finance, and Operations to launch new products, refine pricing strategies, and improve Member acquisition, retention, and wallet share.
• Establishes and monitors key performance indicators (KPIs) for production, conversion rates, cycle times, pull-through, portfolio profitability, and Member satisfaction; ensures reporting supports timely and data-driven decision-making.
• Leads portfolio risk management practices, including segmentation analysis, vintage performance tracking, policy effectiveness reviews, and collaboration with Risk/Finance on loss forecasting and stress testing.
• Ensures all lending activities comply with applicable regulatory requirements (e.g., Reg Z, Reg B, FCRA) while balancing innovation and speed-to-market with sound risk and compliance frameworks.
• Builds and develops a high-performing leadership team; fosters a culture of accountability, continuous improvement, and innovation, including adoption of new tools, technologies, and ways of working.
• Serves as a key leader in enterprise initiatives, influencing strategy, aligning stakeholders, and building consensus across functions to drive execution of organizational priorities.
• Complete understanding and active application the C.A.R.E. 4 Guide expectations and the Brand Communications Standards Accountability Philosophy.
• Demonstrates leadership behaviors consistent with the organization’s Servant Leadership Competency Model (SLCM) and is accountable for fostering a culture of engagement, accountability, collaboration, and team member development through day-to-day leadership practices.
• Must be able and available to work a “hybrid” schedule, per business operations requirement, as needed.
• Additional duties and responsibilities, as assigned.

We support Pay Transparency and are a pay-for-performance organization that benchmarks base pay to the 50th percentile of market data.

Pay Scale: Min: $100,884 / Mid: $119,800 / Max: $159,848 *per year

*Actual compensation will be based on geographical location, work experience, education and/or skill level.

CU SoCal is an equal opportunity employer. All decisions are based only on the individual’s qualifications/ability to perform the work. The above statements are intended to describe the essential functions, nature and level or work to be performed as of the document preparation date; they are not intended to be an exhaustive list of all duties and responsibilities. CU SoCal reserves the right to modify this job description at any time, without notice.

We foster an environment and culture where ideas and decisions from all people help us grow, innovate, and fulfill our mission of Building Better Lives.