JOB SUMMARY

The Product Marketing & Technical Business Development Director is responsible for driving revenue growth,

market expansion, and customer adoption across Gel-Pak’s product portfolio. This position provides strategic

leadership for technical marketing and business development activities, combining market insight with direct

engagement with customers, distributors, and design engineers.

The role develops and executes go-to-market strategies, supports design-win initiatives, and translates

customer and market requirements into product, application, and marketing strategies that accelerate

growth. Working closely with engineering, sales, and operations, the Director identifies emerging market

opportunities, influences product development priorities, and delivers measurable business results through

increased market penetration, customer acquisition, and revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Essential duties and responsibilities include, but are not limited to, the following:

• Partner with the Vice President of Sales and Marketing to develop the annual product line budget and

product-level forecasts. Establish and achieve annual design-win expansion targets, including new qualified

designs, sample-to-production conversion rates, and related forecasted revenue. Own annual new

revenue targets and track performance against quarterly and fiscal year goals.

• Own positioning, messaging, and go-to-market plans for new product launches, ensuring alignment with

target markets such as semiconductors, MEMS, optics, and medical device manufacturers. Provide

engineering with all technical details and application notes needed for new product launch and sampling.

• Build and maintain competitive intelligence on packaging alternatives to sharpen Gel-Pak's value

proposition and differentiate against substitute solutions.

• Engage directly with sales and their key customer design engineers, procurement teams, and OEM

customers to understand technical packaging requirements and qualify new design-win opportunities.

• Partner with R&D, Quality, and Operations to prioritize the new product roadmap based on market

demand signals and customer feedback from field engagement.

• Build financial models and business cases for new product introductions, including pricing strategy, margin

targets, and break-even timelines.

• Report new product revenue contribution to overall company growth in quarterly business reviews with

executive leadership on performance plan identifying successes and gaps in performance. Maintain

quarterly fiscal performance updates covering design-win pipeline value, new product revenue

attainment, and market share gains for NPI.

• Work in partnership with engineering to train Gel Pak’s sales team and distributor sales teams on technical

product positioning and application use cases to improve lead qualification and close rates.

• Performs other duties or responsibilities assigned over the course of employment.

ACCOUNTABILITIES

Supervisory

None

Fiscal

Accountable for annual new product introduction (NPI) and product family revenue budgets, including

revenue targets and forecasting.

ESSENTIAL EDUCATION AND TRAINING REQUIREMENTS

• Bachelor's degree in Materials Science, Chemical Engineering, Business, or a related technical field, or an

equivalent combination of education, training, and relevant experience.

• Typically requires 8+ years of progressive experience in marketing, technical sales, or business

development within semiconductor packaging, electronic component handling, or specialty materials

industries, or equivalent relevant experience.

• Proven success in developing and launching new products, including building business cases, pricing

models, and go-to-market strategies that delivered measurable revenue growth.

• Experience managing distributor and channel partner relationships to expand market reach and drive sellthrough.

• History of leading cross-functional teams (engineering, sales, operations) without direct authority to

achieve fiscal targets

• Ability to engage credibly with design engineers and technical procurement teams to translate application

requirements into product and marketing strategy.

• Demonstrates initiative, sound judgment, and the ability to operate effectively in a collaborative, lean

team environment.

• Ability to travel domestically and internationally, typically 15–30%, for customer visits, trade shows, and

distributor engagement, with or without reasonable accommodation.

• Prior experience specifically in device handling, packaging, or carrier tray solutions for semiconductors,

optics, or MEMS applications.

• Ability to work remotely in a hybrid/remote environment.