Reports To: CEO

Location: Arden, North Carolina (Onsite)

Company Overview

Eden Brothers is one of the largest online retailers of flower bulbs and seeds in the United States, located in Arden, North Carolina. Our company operates with a commitment to excellence in customer service, product quality, and operational efficiency. Our mission is to help gardeners of all experience levels create beautiful, thriving landscapes through premium products and expert guidance.

About Eden Brothers

Our Purpose: We exist for you to grow. At Eden Brothers, growth begins in the garden and extends to our customers, employees, and communities.

Our Mission: We help gardeners grow successfully by providing high-quality seeds, bulbs, gardening products, and trusted guidance that make planting easy and rewarding for gardeners at every level.

Our Vision: By 2028, Eden Brothers will be the most trusted and loved ecommerce destination for gardeners, known for exceptional product quality, expert support, and a seamless customer experience.

Our Values – Our work is guided by three core principles:

• Courage – We communicate openly, take ownership, and learn from both successes and mistakes.

• Curiosity – We ask better questions, test new ideas, and continuously improve how we serve gardeners.

• Impact – We focus on meaningful outcomes that strengthen our customers, our team, and the long-term success of the business.

Our brand values – Stewardship, Care, and Wonder – reflect our belief that gardening nurtures communities, supports the natural world, and creates lasting joy.

Position Overview

The Manager, Human Resources is a key leadership role responsible for building a high-performance, people-centered organization. This role leads all Human Resources functions, including talent acquisition, onboarding, performance management, compensation, benefits, employee relations, seasonal hiring, compliance, and workforce planning. As Eden Brothers grows, this role also serves as the primary steward of company culture — ensuring that our values remain lived experiences, not just words on a wall, as the organization evolves.

Core Responsibilities

Human Resources Leadership

• Lead all Human Resources functions including talent acquisition, onboarding, performance management, compensation, benefits, payroll administration, employee relations, compliance, policy development and management, and workforce planning

• Oversee leadership development, succession planning, and organizational design as the company scales.

• Partner with leaders to ensure teams are structured and staffed for both current performance and future growth.

• Guide employee engagement initiatives and reinforce accountability and performance standards.

• Serve as a trusted HR advisor to the CEO and leadership team on talent, culture, organizational design, employee relations, workforce planning, and other people-related matters.

• Identify gaps in leadership capability, organizational health, employee experience, and people practices, and develop solutions in partnership with company leaders.

Culture Leadership & Organizational Evolution

Culture is the foundation on which Eden Brothers scales. As the company grows toward its 2028 vision, this role owns the deliberate, ongoing work of shaping culture so it strengthens — rather than dilutes — as headcount, complexity, and seasonal demands increase.

• Design and sustain a high-performance, values-driven culture aligned with company strategy.

• Act as chief steward of company culture, translating our Courage, Curiosity, and Impact values into everyday behaviors, decisions, and rituals across every department and shift.

• Lead culture-shaping initiatives — onboarding experiences, recognition programs, feedback channels, and internal communications — that reinforce a shared identity as the company scales beyond its current size.

• Proactively assess how culture is shifting as the organization grows and evolves, using employee feedback, engagement data, and retention trends to detect early signs of drift and recommend course corrections.

• Partner with the CEO and executive team to ensure people practices and culture evolve in support of company strategy, including through periods of growth, restructuring, seasonal scaling, and leadership change.

• Champion change management for culture-impacting initiatives, helping leaders and employees navigate new processes, tools, and structures without losing sight of what makes Eden Brothers distinct.

• Build manager capability to model and reinforce cultural expectations, equipping frontline and department leaders as the primary culture-carriers within their teams.

• Establish feedback loops and listening mechanisms (surveys, stay interviews, exit interviews) to continuously calibrate culture initiatives against the lived experience of employees.

HR Operations, Systems & Analytics

• Monitor key HR metrics, including turnover, retention, time-to-fill, absenteeism, engagement, labor costs, performance trends, and other people-related measures to identify opportunities and support business decisions.

• Continuously evaluate and improve HR processes, systems, policies, and workflows to increase efficiency, consistency, employee experience, and scalability.

• Oversee HR systems and technology, including implementation, optimization, data integrity, and adoption of tools that support an efficient and scalable HR function.

• Ensure effective communication of people-related priorities, policies, organizational changes, and HR initiatives across the organization.

Qualifications & Experience

• Bachelor’s degree required; Human Resources or related field preferred.

• 5+ years of progressive leadership experience with a combination of HR leadership and enterprise execution responsibility.

• Proven success leading complex, cross-functional initiatives with measurable business impact.

• Deep knowledge of HR best practices, employment law, and organizational development.

• Strong business acumen with the ability to align people strategy with operational and financial objectives.

• Experience with mergers, acquisitions, or organizational integration (e.g., harmonizing HR policies, systems, and culture across combined entities) preferred.

Key Competencies

• Exceptional organizational and project management skills

• Strong executive presence and communication ability

• High emotional intelligence with sound judgment and discretion

• Results-oriented with strong follow-through

• Ability to influence across functions and levels

• Strategic thinker with hands-on execution capability

• High integrity and confidentiality

Why This Role Matters

This position is the operational engine behind the company’s ability to scale successfully. Our people are our most important resource, and creating a culture where people grow and thrive is critical to our short- and long-term success. This role is responsible for ensuring that we have the right people in the right positions to achieve our company-wide objectives.

Culture is not static — it evolves as Eden Brothers grows, and left unmanaged, that evolution happens by accident rather than by design. This role exists to make sure it doesn't: to keep our Courage, Curiosity, and Impact values intact and thriving through every phase of growth, so that the culture that makes Eden Brothers a great place to work today is the same culture that carries us to our 2028 vision.