Director of Marketing

Location: Miami, FL (Coral Gables) Hybrid: Minimum 3 days/week in office Path to Director for the right candidate

About The Salty:

“The Salty Donut is a chef-driven, craft donut and coffee shop built on creativity, quality, and unforgettable guest experiences.” We make everything in-house, use only the best ingredients, and obsess over hospitality. As we grow, we’re building a marketing engine that is both creatively bold and commercially strong — and this role is central to that evolution.

The Role:

We’re looking for a Marketing Director to lead The Salty’s marketing strategy and execution, partnering closely with the Founder + Chief Brand Officer to turn the brand vision into thoughtful, high-performing marketing across launches, loyalty, local store marketing, partnerships, paid performance, and customer-facing campaigns.

This person should be equally comfortable thinking about brand storytelling, customer behavior, performance marketing, KPI accountability, and the execution required to grow a multi-unit consumer business. You should understand how to build demand, drive repeat visits, support store-level performance, and ensure marketing is both creatively strong and commercially effective.

This role is based in Miami with a hybrid schedule requiring at least three days per week in our Coral Gables office.

What You’ll Do:

• Lead overall marketing strategy across launches, LTOs, retail products, partnerships, loyalty, local store marketing, and seasonal moments.
• Partner with the Founder + Chief Brand Officer to translate brand direction into cohesive, high-impact marketing across all customer-facing channels and markets.
• Build and manage the annual and quarterly marketing calendar, turning company priorities into campaign plans and channel priorities.
• Oversee marketing execution across product launches, retail products, partnerships, loyalty/CRM, local store marketing, paid media, influencer/PR, and in-store marketing.
• Develop strategies that drive customer acquisition, retention, frequency, traffic, and revenue growth across new and existing markets.
• Own marketing KPI tracking and performance reporting across CAC, ROAS, LTV, repeat rate, retention, traffic, conversion, loyalty engagement, campaign ROI, and store-level sales impact.
• Use performance insights to guide channel strategy, offer strategy, and marketing investment priorities.
• Partner cross-functionally with operations, finance, social, and creative to ensure marketing initiatives are strategically sound, measurable, and operationally executable.
• Help build the systems, processes, and team structure needed for the marketing function to scale over time.

What We’re Looking For:

• Senior-level marketing experience in hospitality, retail, food & beverage, or consumer lifestyle brands.
• Deep understanding of both brand-building and performance marketing.
• Strong grasp of customer acquisition, retention, loyalty, paid media, local store marketing, and marketing analytics.
• Comfortable owning KPIs, budgets, channel performance, and measurable growth targets.
• Strategic but hands-on; able to operate inside a founder-led business.
• Excited by the opportunity to help scale a brand with a strong identity and loyal customer base.

Join the Craze:

If you’re ready to lead high-impact marketing for a fast-growing, culture-driven brand, we’d love to meet you.

Equal Opportunity Employer:

The Company is an equal opportunity employer and administers all personnel practices without regard to any protected category under federal, state, or local law. The Company is a drug-free workplace and participates in E-Verify. All offers of employment are contingent upon the completion and passing of the compliance process.

 What We’re Looking For:

• Senior-level marketing experience in hospitality, retail, food & beverage, or consumer lifestyle brands.
• Deep understanding of both brand-building and performance marketing.
• Strong grasp of customer acquisition, retention, loyalty, paid media, local store marketing, and marketing analytics.
• Comfortable owning KPIs, budgets, channel performance, and measurable growth targets.
• Strategic but hands-on; able to operate inside a founder-led business.
• Excited by the opportunity to help scale a brand with a strong identity and loyal customer base.