Summary
The Brand Experience & Visual Merchandising Specialist is responsible for shaping and executing the brand’s presence across physical, digital, and experiential touchpoints. This role curates showroom displays, introduces new products, supports brand-led events, and manages social media content to ensure a cohesive, elevated brand experience.

This position focuses on brand expression and execution, not full-scale marketing strategy. The Specialist works closely with leadership and sales to bring the brand to life in a way that feels refined, consistent, and aligned with the company’s luxury positioning.

Essential functions

Visual Merchandising & Displays

• Design, install, and maintain showroom displays that reflect current collections, seasonal priorities, and brand standards
• Curate product groupings, vignettes, and layouts that elevate the customer experience and support the sales process
• Ensure the showroom is visually polished, organized, and on brand at all times
• Refresh displays regularly to keep the environment inspiring and relevant

Brand Experience & New Product Launches

• Coordinate the visual introduction of new products, collections, and vendors in the showroom
• Collaborate with leadership and sales to understand product priorities and storytelling
• Ensure new products are presented in a way that aligns with brand standards and enhances the client journey

Social Media & Brand Presence

• Manage and execute social media content that reflects the brand’s aesthetic, voice, and values
• Capture and share showroom moments, displays, new products, and events
• Maintain a consistent, elevated visual identity across social platforms
• Partner with leadership to ensure social content aligns with broader brand initiatives

Events & Brand Activations

• Support the planning and execution of brand-led events, showroom experiences, and client gatherings
• Coordinate visual elements, product presentation, and on-brand details for events
• Assist with pre- and post-event content capture for social media and brand use

Brand Consistency & Collaboration

• Uphold brand standards across all physical and digital touchpoints, including signage, collateral, samples, and displays
• Collaborate with sales and leadership to ensure alignment between brand presentation and customer experience
• Serve as a steward of the brand’s look, feel, and in-showroom storytelling

Required qualifications 

• Strong visual eye with an appreciation for luxury, design, and detail
• Experience in visual merchandising, brand experience, retail/showroom environments, or a related field
• Comfortable managing social media content with a refined, brand-forward aesthetic
• Organized, proactive, and able to manage multiple initiatives simultaneously
• Strong communication and collaboration skills

Preferred qualifications

· Strong Attention to detail

· Comfortable in a fast-paced environment with multiple tasks and projects at hand

· Up to date on industry trends, best practices, and market trends

· Background in interiors, design, luxury retail, or lifestyle brands preferred

  Work environment

· This position is on-site in Timonium MD, with travel to client sites in the VA, DC, MD region. 

· Workdays are Monday through Friday 

Physical Demands

· Operate a computer and other office productivity machinery.

· Ability to physically stand, bend, squat, and lift up to 25 to 30 pounds