The Sales Trainer I works as part of a team responsible for onboarding sales team members — GSMs, Sales Managers, and Salespeople — across #1 Cochran stores, and following up to reinforce that training so each team member can pass Clearly Better Car Buying Certification. This includes operations support to ensure sales training is actually happening in each showroom, and helping managers train their own sales teams. In the near term, this role also delivers training on our new dealer management system (Tekion) as we transition off our legacy system; once that transition is complete, Tekion training folds into our normal onboarding curriculum rather than remaining a separate function. This role reports directly to the Director of Operations to start, transitioning to the Corporate Sales Trainer as the team's structure matures. Come Join our Winning team!

What We Offer:

• Full complement of health insurance benefits
• Paid Time Off in first year of employment
• Paid Holidays
• Paid Parental Leave
• 401(k) with Company match
• Company-paid short term disability and workers’ compensation
• Company-paid term life insurance
• Competitive Pay Plan

Responsibilities:

•  Onboard new sales team members — GSMs, Sales Managers, and Salespeople — on our established sales process.
• Follow up after onboarding to reinforce training and ensure each team member passes Clearly Better Car Buying Certification.
• Provide operations support to confirm sales training is happening consistently in every showroom.
•  Support store managers in training their own sales teams, rather than only delivering training directly.
•  Train sales team members and managers on new dealer-management-system workflows during our transition to Tekion (temporary, near-term priority — folds into normal onboarding once complete).
•  Coordinate scheduling and store coverage with the Corporate Sales Trainer to ensure consistent delivery across multiple locations.
•  Track new-hire and certification progress, and flag additional coaching needs to store and senior management.
•  Travel regularly to store locations across the region.

Qualifications:

•  Previous experience in training, sales coaching, or a closely related role is a plus.
•  Customer-facing sales experience required; automotive retail experience preferred.
•  Strong communication and presentation skills, with the ability to build rapport quickly across all levels — from new salespeople to store managers.
• Patient and empathetic approach to coaching people at different experience levels and stages of learning.
•  Comfortable working independently across multiple store locations on a regular travel schedule.

We welcome replies in strict confidence. Qualified applicants should email a work history or resume to our attention. EOE 

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