Build the Organic Content Engine for a Start-Up Consumer Brand

Good Clean Dog is a fast-growing startup creating a better dog-grooming experience for dogs, the people who love them, and the professionals who care for them.

We believe organic social content can play a defining role in our ambition to become the nation’s first choice in dog grooming. We’re looking for someone who shares that belief and wants to help us build the content engine that gets us there.

This opportunity is bigger than making grooming videos. You will turn dogs, transformations, customer experiences, team personalities, cultural moments, and everyday life inside our shops into content people want to watch, save, share, and respond to.

You will help build the world of Good Clean Dog from the beginning by creating recognizable stories, personalities, formats, and visual conventions. You will have the freedom to originate ideas, access to performance data, and permission to experiment, learn, and try again.

This is a hands-on creative role focused on organic social video. You will develop concepts, write scripts, direct shoots, capture and edit content, evaluate performance, and use what you learn to make the next piece stronger.

This is not a traditional videographer or social-media management role. Expensive equipment and cinematic production are not the priority. We care more about your ideas, social instincts, storytelling ability, and understanding of what earns and holds attention.

What You’ll Do

• Develop social-first concepts based on everyday operations in our shops, audience insights, pet parent pain points, brand priorities, and platform trends.
• Write concise scripts with strong hooks, engaging storylines, and a clear vision for what we want the comment section of each post to look like.
• Plan and execute content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience.
• Capture and edit short-form video.
• Direct people who may not have on-camera experience so content feels natural and relatable.
• Build the Good Clean Dog world through recurring stories, personalities, settings, humor, visual cues, and content formats.
• Create and test variations of hooks, messages, formats, lengths, and calls to action.
• Review retention, watch time, shares, saves, engagement, and conversion signals to understand what is working.
• Apply performance insights to improve future content and develop repeatable formats.
• Collaborate with internal team members and agency partners to maintain a consistent content pipeline.

What Success Looks Like

• A consistent pipeline of relevant, recognizable, on-brand content.
• Measurable improvement in retention, engagement, sharing, and conversion.
• Repeatable formats that consistently connect with our target audiences.
• A richer, more recognizable Good Clean Dog world built across our social content.
• Content that helps more pet parents discover, understand, follow, and choose Good Clean Dog.

 What We’re Looking For

• 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform.
• A strong portfolio of social media content demonstrating concept development, scripting, shooting, and editing.
• A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media.
• Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends.
• The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis.
• Experience directing employees, customers, creators, or other nonprofessional talent on camera.
• Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics.
• Experience using performance data to test creative variables and improve future content.
• A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog.
• A proactive, collaborative, and organized working style.
• Comfort working on location and around dogs of different breeds, sizes, and personalities.
• Ability to travel between Good Clean Dog locations throughout the St. Louis area for content shoots and collaboration.
• Availability for occasional content shoots outside standard business hours, when needed.
• Genuine enthusiasm for Good Clean Dog’s mission, a passion for dogs (or at least like them A LOT), and the opportunity to help build a growing brand.

We care more about your ideas, social instincts, and ability to create effective content than your degree, equipment, or experience with high-end production software. 

We recognize that great social content creators build their skills in many different ways. Professional brand experience is valuable, but a compelling portfolio of personal, freelance, or independently created work will also be considered.

Why This Opportunity Is Different

• Daily access to dogs, transformations, customer stories, and distinctive personalities.
• The opportunity to shape our organic content strategy from the beginning.
• The freedom to originate and advocate for your own ideas.
• Direct access to leadership, customer insights, and business-performance information.
• A culture that encourages testing, learning, and refining.
• A growing multi-location brand with ambitions beyond St. Louis.
• The opportunity to grow into broader creative leadership and help build the future content team.

Compensation & Work Structure

• Employment type: Full-time
• Salary: $60,000–$80,000 annually, based on experience and demonstrated ability.  Initially structured as base plus merit-based annual bonus (KPIs to be defined within the first 120 days of employment start date). 
• Benefits: Health insurance, flexible PTO policy
• Reports to: This position reports to Good Clean Dog’s Director of Marketing
• Work structure: Hybrid remote and in-office in St. Louis, with regular in-person work at Good Clean Dog's headquarters in Brentwood, Missouri

Please include a resume and a portfolio showcasing relevant social content work with your application for consideration.