Are you passionate about understanding customers deeply and crafting stories that resonate? Do you thrive on turning insights into impactful marketing strategies that drive results? Do you believe great marketing goes beyond flashy campaigns and lies in creating meaningful connections between products and the people who use them? Are you excited by the idea of being the go-to expert for product positioning and launches? Do you love collaborating across teams to bring ideas to life while empowering others to succeed? If so, keep reading...

The Marketing team at RTA is looking for a Senior Product Marketing Manager. Reporting to the Sr Manager, Marketing, this individual contributor will own product marketing execution across the full RTA Fleet360 portfolio within RTA's broader marketing strategy. This person will play a critical role in driving the success of RTA's solutions by deeply understanding our market, crafting compelling messaging, owning go-to-market execution, and enabling our teams to sell, support, and expand customer relationships.

The right team member will embrace curiosity, storytelling, and execution to elevate RTA's position as a leader in the fleet management space. They'll thrive in a collaborative environment, own their role with confidence, and work to ensure that our customers - including government, transit, education, waste management, and food & beverage fleet professionals - get the tools and expertise they need to succeed. This isn't just a job; it's an opportunity to make an impact in an industry that keeps communities running.

What We're Looking For

Someone who:

• Feels at home as a member of a healthy team and is comfortable with accountability, candid collaboration, and constructive debate.
• Fully embraces team health and the principles behind eliminating the '5 Dysfunctions of a Team' (Patrick Lencioni).
• Confidently owns the Senior Product Marketing Manager role while actively seeking collaboration and buy-in from others.
• Thinks of themselves less, while not thinking less of themselves.
• Understands the power and impact of their words and actions.
• Constantly looks for more: more to learn, more to do, and more opportunity.
• Loves to read, learn, grow, and stretch themselves. Extra points if you've read Obviously Awesome by April Dunford, Influence by Robert Cialdini, or anything from Seth Godin or Patrick Lencioni.

Specifically for this job, someone who is:

• A Connective Force - Operates as the hub between Product, Sales, Marketing, Customer Success, and Support, driving cross-functional work to completion without needing to own the org chart.
• Curious and Analytical - Digs deeply into customer, market, product-usage, and competitor insights to identify trends and opportunities.
• A Master Storyteller - Crafts compelling, audience-focused messaging that aligns teams, highlights product differentiation, and makes RTA's value clear to the market.
• A Strategic Executor - Turns strategy and market knowledge into strong go-to-market execution that drives acquisition, expansion, and adoption.
• An Empowering Collaborator - Builds content and tools that help teams effectively sell, market, support, and expand the product.

Does this sound like you? Let's talk!

Key Results Areas (aka the Job Outcomes)

1. Customer Marketing - Expansion, add-on, and plan-change revenue supported by effective customer marketing, positioning, adoption, and enablement.
2. Market Confidence - Product and messaging validation grounded in customer, market, and competitive insight.
3. GTM Confidence - Strong internal confidence and readiness following launches and training, with clear positioning, messaging, tools, and enablement.
4. Product Adoption - Growth in the number of customer accounts trying new features/products and the average number of users at each account who engage with them.
5. Expansion/Upsell Pipeline - Pipeline generated through coordinated campaigns that this role quarterbacks with Demand Generation and in-product motions, creating qualified opportunities for the upsell team.

Detailed Responsibilities

Positioning

• Collaborate across teams to refine product positioning and messaging so it is clear, differentiated, and compelling in RTA's competitive market.
• Audit and update website content to ensure consistent product messaging and that RTA is effectively marketing its strongest features, benefits, and use cases.
• Develop positioning and messaging that communicates the value of RTA partnerships and integrations to prospects and customers; the broader Marketing team owns campaign execution.
• Develop and publish product demo videos, workflow videos, imagery, and other product-marketing assets that showcase RTA Fleet360 throughout our marketing efforts.

Product & Feature Launches

• Own bringing RTA products and features to market. Product owns what RTA builds; this role owns the go-to-market execution.
• Align and excite the organization for launches while defining launch success measures in partnership with Product.
• Project manage the product launch process, marketing strategy and tactics, with clear deliverables, launch tiers, owners, timelines, and expectations.
• Ensure Sales, Customer Success, Support, and Marketing are launch-ready with the positioning, messaging, training, and tools needed to confidently take new capabilities to market.

Customer Marketing & Upsell

• Expansion & Upsell Pipeline & Enablement - Own the expansion/upsell pipeline plan and quarterback campaigns with the Demand Generation Manager and in-product motions to create qualified opportunities for the upsell team. Develop messaging, positioning, and Sales/CS enablement - including feature pages, battlecards, and talk tracks - that support cross-sell, upsell, and tier-migration motions.
• Product Adoption & Feature Awareness - Drive awareness and activation of underused and retention-correlated features through release communications, in-app messaging, and usage-data-targeted adoption campaigns. Track adoption by customer accounts trying new products/features and average users engaging within each account.
• Customer Lifecycle Communications - Own value-reinforcing communications across the customer lifecycle, including onboarding, nurture, product updates, and renewal support, in partnership with Customer Success.
• Voice of Customer & Advocacy - Build and scale customer proof programs - case studies, testimonials, reviews, references, and advisory boards - that strengthen both expansion and net-new messaging.
• Customer Events & Programs - Support customer-facing events and education, including user conferences, webinars, roadshows, and training/certification content, that deepen engagement and advocacy.

Enablement

• Address Sales and Customer Success feedback and provide content/tools to fill gaps in the buyer and customer journey.
• Develop enablement content - storytelling, assets, buyer enablement, battlecards, talk tracks, and launch materials - aligned to the sales and expansion processes.
• Manage and track asset usage, message delivery, internal confidence, and market response to continuously improve effectiveness.

Research & Intelligence

• Customer Insights - Independently conduct customer interviews and other qualitative research to deeply understand buyers and users and inform go-to-market strategy, positioning, and messaging. Partner with Sales on win/loss insights where appropriate.
• Competitive Insights - Deliver continuous competitive intelligence to support product vision, positioning, enablement, and campaigns.
• Product & Customer Analytics - Use available product-usage, customer, CRM, and campaign data to identify adoption opportunities, validate messaging, target customer segments, and measure results.

Qualifications & Requirements

• 10+ years of Product Marketing experience, with demonstrated ownership of positioning, messaging, launches, customer marketing, and cross-functional go-to-market execution.
• Required experience in GovTech or Fleet Management SaaS.
• Demonstrated experience owning product and feature launches from go-to-market planning through organizational readiness and market execution.
• Hands-on experience conducting customer interviews and translating customer insight into positioning, messaging, campaigns, and enablement.
• Experience driving or quarterbacking expansion/upsell pipeline programs in partnership with Demand Generation, Sales, Customer Success, and Product.
• Strong analytical skills and experience using customer, product-usage, CRM, and market data to inform decisions and measure adoption and impact.
• Proficiency with CRM platforms such as HubSpot, call-recording/conversation-intelligence tools such as Gong, and project-management tools such as Asana or comparable platforms.
• Exceptional written and verbal communication skills, with the ability to turn complex product capabilities into clear, differentiated stories for multiple audiences.
• Proven ability to influence and drive cross-functional work without direct authority.
• No degree requirement; relevant experience and demonstrated capability matter most.

The Bottom Line

You've made it this far, so congratulations! We're looking for an experienced product marketer who can connect the dots between customer voice, product value, market opportunity, and execution - and who gets real satisfaction from helping an organization confidently take great products to market. If you love making complicated things clear, building alignment across teams, and turning insight into action, we want to talk.

Compensation & Work Location

• Base salary for this role is $140,000-$150,000, based on experience, skills, and qualifications.
• This is a full-time, fully remote-eligible role for candidates located in the United States, including candidates based in the Phoenix metro area.
• Occasional visits to RTA HQ in Glendale, Arizona for team meetings and events should be expected.
• Travel is expected to be approximately 15-20% for conferences, tradeshows, customer/market engagement, and other needs based on business requirements.
• This position is classified as exempt and is not eligible for overtime pay.

Why Top Talent Chooses RTA

We invest in our people — period.

• 401(k) with 6% Safe Harbor match (100% vested day one)
• Flexible PTO model built on trust and manager-approved time off
• Cigna PPO and HSA medical plan options with company contributions ($780-$1,950 annually)
• Garner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity
• Wellness rewards up to $350 annually
• Virtual care and mental health support resources
• Company-sponsored benefits including dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options
• Additional employee perks, wellness initiatives, and discount programs

The Part We're Most Proud Of

• #34 on Fortune Best Small Workplaces™ 2026
• 99% of employees say RTA is a Great Place to Work® (Certified 3 years running)
• 30% ARR growth — two years straight
• We are an AI-forward company building for the future
• Meaningful work supporting the fleets and people who keep communities running
• Big growth. Real benefits. Strong culture. A team that delivers.

About Us

RTA has been established since 1979 and has the reputation of providing the best customer service in the market. Our purpose is to help fleets succeed. We pride ourselves on creating a caring, family-oriented atmosphere for both staff and clients, and love that our work makes a positive impact on all the lives we touch. Our clients carry kids in school buses, first responders in emergency vehicles, patients in ambulances, food and medical supplies in trucks, and people just taking the bus or train to work. We do meaningful work, and we want our clients to have the best tools available to them.

Our office spaces are open, spacious, and colorful, with an abundance of natural light. We come together often as a company to enjoy freshly baked desserts or awesome lunches, and genuinely enjoy each other's company. We offer some pretty unique perks and benefits, as well as all the standard ones. We're happy to talk through all the options.

Physical & Travel Requirements

This role has the following physical and travel requirements:

• Ability to sit or stand for extended periods
• Ability to work at a computer for prolonged periods
• Ability to travel approximately 15-20% based on business needs, including conferences, tradeshows, customer/market engagement, and occasional visits to RTA HQ

Heading to RTA HQ?

Coming from the east side? You'll enjoy waving at the traffic going the other way while never having to stare at the blinding sun. It only takes about 25 minutes to get here from downtown Scottsdale in the mornings. We are located close to Arrowhead Mall, with quick access to the 101 from multiple directions. If all of this sounds like you, and your type of company, then click apply. Seriously, we've asked you four times now, and you are still reading. Bonus points for being thorough.

Reasonable Accommodation

RTA is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need a reasonable accommodation to complete the application process or perform the essential functions of this role, please notify us at hr@rtafleet.com.

Employment Notices

Employment with RTA is at-will. This means either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.

Employment with RTA may be contingent upon successful completion of a background check and other pre-employment screenings, consistent with applicable law.

We cannot accept student visas or provide sponsorship at this time.

Equal Employment Opportunity

RTA is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.

Notice of AI Use in Job Application Review

As part of our commitment to creating a fair, efficient, and consistent hiring process, we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process. AI may be used to identify patterns, highlight relevant skills and experience, and assist in comparing a candidate's qualifications with the requirements of a specific role. These tools are used to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.

Notice of AI Use in Job Application Review

As part of our commitment in creating a fair, efficient, and consistent hiring process we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process.AI may be used to identify patterns, highlight relevant skills, and experience, and assist in comparing a candidate’s qualifications with the requirement of a specific role. These tools are to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.