Position Overview:

The Market Manager is responsible for driving sales and generating revenue for a company's products or services in off-premise locations. This role primarily focuses on selling to customers and clients in the off-premise markets, such as liquor stores. The Market Manager plays a crucial role in expanding market reach, increasing brand awareness, and achieving sales targets in designated territories.

Requirements

Sales Generation:

• Develop and execute strategies to achieve sales targets and objectives in off-premise locations.
• Identify potential customers, wholesalers, distributors, and retailers in the assigned territory.
• Actively prospect new business opportunities and establish strong relationships with potential clients.
• Present products or services to customers, highlighting their features, benefits, and competitive advantages.
• Negotiate sales contracts, pricing, and terms to secure new accounts and maximize revenue.

Territory Management:

• Conduct market research to understand the off-premise market dynamics, consumer preferences, and competition.
• Develop a comprehensive territory plan, including sales forecasts, target accounts, and action plans.
• Regularly visit off-premise locations to build and maintain relationships with existing clients, ensuring customer satisfaction and loyalty.
• Monitor market trends, competitor activities, and industry developments, and provide feedback to the sales team and management.

Relationship Building:

• Establish and nurture relationships with key decision-makers and stakeholders in the off-premise sales channel.
• Collaborate with internal teams, including marketing, logistics, and customer service, to ensure effective execution of sales strategies and customer satisfaction.
• Provide product knowledge training, sales support, and promotional materials to clients and customers.
• Act as a brand ambassador, representing the company at industry events, trade shows, and conferences.
• Sales Reporting and Analysis:
• Maintain accurate and up-to-date records of sales activities, customer interactions, and account information in the CRM system.
• Prepare regular sales reports, including sales performance, market trends, and competitor analysis.
• Analyze sales data to identify opportunities for growth, areas of improvement, and market insights.
• Provide feedback and recommendations to management on sales strategies, pricing, and product positioning.

Qualifications and Skills:

• Bachelor's degree in business, marketing, or a related field (preferred).
• Proven experience in off-premise sales, preferably in the food and beverage industry or consumer packaged goods (CPG).
• Strong sales and negotiation skills, with a track record of meeting or exceeding sales targets.
• Excellent communication and interpersonal skills to build relationships with customers and stakeholders.
• Self-motivated and result-oriented, with the ability to work independently and manage time effectively.
• Proficiency in using CRM software and other sales productivity tools.
• Knowledge of market trends, competitor analysis, and customer behavior in off-premise sales channels.
• Flexibility to travel extensively within the assigned territory as required.

Benefits: 

· $60,000 to $70,000

· 401(k) with match

· Medical Insurance (3 plan options)

· Dental & Vision Insurance

· Employee Product discounts

· Paid Time Off - 3 weeks starting

· Limited Overnight Travel 

· Family-Owned Business 

Note: The job description provided above is a general outline of the typical responsibilities and qualifications for a Market Manager. Actual job descriptions may vary depending on the specific company, industry, and market conditions.