About HealthCentral

HealthCentral is a personalized health experience company at the intersection of media, technology, community, and culture. Through trusted brands including HealthCentral, MedCentral, Oncology News Central, Patient Power, TheBody, and Drops, we connect millions of consumers, caregivers, healthcare professionals, and industry partners with credible health information and innovative engagement solutions.

As we continue transforming into a technology-enabled healthcare platforms company, we are expanding our commercial capabilities across media, influencer marketing, content, social, community, data, and technology solutions.

About the Role

HealthCentral is seeking a Senior Manager, Organic Growth & Discovery to help grow audiences across our portfolio through SEO, AEO, GEO, content optimization, and emerging discovery strategies.

Reporting to the VP, Organic Growth, this role will identify organic growth opportunities, translate search and audience behavior into actionable content strategies, and help ensure our content performs across traditional search engines, AI-powered search, and emerging discovery platforms.

This person will work closely with Editorial, Product, Technology, Analytics, and other partners to strengthen content performance, improve discoverability, and build a more disciplined approach to organic audience growth.

What You’ll Own

Organic Growth Strategy

• Develop and execute SEO, AEO, and GEO strategies across HealthCentral’s portfolio. 
• Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends. 
• Translate growth opportunities into clear recommendations for new content, content updates, structured information, and digital experiences. 
• Recommend and help prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact. 
• Monitor changes in search engines and AI-driven discovery and recommend how HealthCentral should respond. 

Content Performance and Optimization

• Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management. 
• Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness. 
• Develop briefs, standards, tools, and templates that make organic-growth practices easier to apply at scale. 
• Identify underperforming and high-potential content and recommend appropriate action. 
• Support experimentation with content formats, page structures, internal linking, recirculation, and other growth tactics. 

Technical and AI Discovery

• Partner with Product and Technology to improve the technical foundations supporting organic and AI-driven discovery. 
• Ensure content is structured and presented in ways that support machine readability, answer extraction, and citation by emerging platforms. 
• Identify opportunities to use structured data, taxonomy, metadata, and modular content to improve discoverability. 
• Help evaluate new technologies and tools related to SEO, AEO, GEO, competitive intelligence, and content optimization. 

Measurement and Insights

• Establish and track KPIs and reporting for organic visibility, traffic, engagement, and content performance. 
• Work with Analytics to connect discovery performance to repeat usage, known-user acquisition, revenue, and other business outcomes. 
• Create clear performance insights and recommendations for Editorial and business leaders. 
• Develop testing plans and use results to continually improve strategy and execution. 

Cross-Functional Leadership

• Serve as a key organic-growth partner to Editorial, Product, Technology, Analytics, and Revenue teams. 
• Help teams understand how audience behavior and discovery trends should influence content and product decisions. 
• Contribute to broader audience-development, engagement, personalization, and content-growth initiatives. 
• Build scalable processes and operating rhythms for identifying, prioritizing, and executing organic-growth opportunities. 

What Success Looks Like

Success in this role will be measured by meaningful improvement in:

• Organic and AI-driven visibility 
• Qualified audience growth 
• Content performance and engagement 
• Speed and effectiveness of content optimization 
• Performance of updated and newly created content 
• Adoption of SEO, AEO, and GEO practices across teams 
• Visibility into organic-growth opportunities and results 

• 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline. 
• Demonstrated success growing audiences through organic search and content optimization. 
• Strong understanding of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery. 
• Experience using analytics, competitive intelligence, keyword research, and content-performance data to identify opportunities. 
• Ability to translate complex data and discovery trends into practical content and product recommendations. 
• Experience developing scalable optimization processes, standards, tools, or templates. 
• Strong cross-functional skills and experience working with Editorial, Product, Technology, and Analytics teams. 
• Experience in healthcare, regulated content, or a high-trust information environment is preferred. 
• Strong communication, prioritization, and problem-solving skills.