Role Overview

The Senior Director / Vice President of Product Management will lead the day-to-day operation and execution of Intentsify’s Product Management organization, reporting directly to the Chief Product Officer.

This is a hands-on product leadership role responsible for managing a team of Product Managers, driving roadmap execution, owning Product Operations, and ensuring strong alignment between Product and Engineering. Working with the CPO, this leader will translate company and product strategy into clear priorities, roadmaps, operating plans, and measurable outcomes.

The ideal candidate combines strong product management leadership with operational discipline and experience in B2B data and GTM technology. This leader must be comfortable moving between coaching Product Managers, resolving execution challenges, managing cross-functional dependencies, and providing clear visibility into product progress and performance.

Key Responsibilities

Product Team Leadership

• Lead,      coach, and develop a team of approximately four Product Managers      responsible for different areas of the Intentsify product portfolio.
• Provide      day-to-day leadership, prioritization, guidance, and decision support to      the Product Management team.
• Establish      clear ownership, objectives, deliverables, and accountability across the      team.
• Ensure      consistent product management practices across discovery, requirements,      prioritization, development, launches, and measurement.
• Develop      the capabilities of the Product Management team and establish a high      standard for product execution.

Roadmap Management & Execution

• Partner      with the CPO to translate product strategy into actionable product      roadmaps, priorities, and execution plans.
• Own      the operating cadence for managing and reviewing the product roadmap      across the portfolio.
• Ensure      roadmap priorities are appropriately scoped, resourced, sequenced, and      aligned with Engineering capacity.
• Drive      execution against roadmap commitments and proactively address risks,      dependencies, resource constraints, and changing priorities.
• Maintain      visibility into roadmap progress and communicate status, tradeoffs, and      execution risks to the CPO and executive stakeholders.

Product Operations

• Own      Product Operations and establish scalable processes that improve the      effectiveness and predictability of the Product organization.
• Partner      closely with Engineering leadership on planning, prioritization, capacity      allocation, release management, and delivery.
• Establish      consistent processes for product requirements, backlog management, roadmap      reviews, release readiness, and post-launch measurement.
• Define      and manage the product operating cadence, including roadmap reviews,      portfolio reviews, KPI reporting, and cross-functional planning.
• Continuously      improve how Product, Engineering, and other teams work together to      increase speed, quality, transparency, and accountability.

Strategic Initiative Management

• Directly      own the program management and execution of selected strategic product      initiatives defined in partnership with the CPO and executive leadership.
• Translate      strategic initiatives into clear objectives, milestones, owners,      dependencies, KPIs, and execution plans.
• Coordinate      cross-functional teams and ensure dependencies and execution barriers are      identified and resolved.
• Establish      clear reporting on initiative progress, risks, decisions, and business      outcomes.
• Drive      initiatives from concept through execution and ensure commitments      translate into measurable results.

• 10+      years of professional experience with significant experience in Product      Management and progressively increasing product leadership responsibility.
• Demonstrated      experience leading, coaching, and developing a team of Product Managers.
• Strong      experience managing product roadmaps, cross-functional execution, and      Product Operations.
• Prior      experience working within B2B data, SalesTech, MarTech, advertising,      demand generation, or related GTM technology companies.
• Strong      understanding of the B2B Sales and Marketing ecosystem, including buyers,      workflows, data, applications, and emerging technologies.
• Proven      ability to translate product strategy into roadmaps, operating plans,      requirements, and measurable deliverables.
• Experience      partnering closely with Engineering leadership on planning,      prioritization, capacity, and execution.
• Demonstrated      ability to manage multiple complex initiatives, dependencies, and      competing priorities across teams.
• Strong      analytical skills and experience using product, customer, and business      metrics to drive prioritization and execution.
• Excellent      leadership, communication, organizational, problem-solving, and      stakeholder management skills.
• Ability      to operate effectively in a fast-moving environment with a strong bias      toward execution, accountability, and measurable outcomes.