Description
Responsibilities include:
- Marketing Program Execution: Execute Residex’s marketing programs — brand, demand generation, and content — in partnership with the CRO and marketing leadership to support company growth and revenue goals.
- Digital Campaign Management: Plan and run multi-channel digital campaigns, managing closed-loop marketing from initial lead tracking through cultivation into MQLs and SQLs.
- Website & Inbound Lead Management: Own website performance and ensure inbound leads are captured, routed, and nurtured through HubSpot in close partnership with sales.
- Digital Asset Creation & Management: Direct creative via agency partners and manage a library of case studies, customer testimonials, market briefs, blogs, and other digital assets.
- Social & Corporate Site Management: Own Residex’s presence and reputation across G2, Capterra, Software Advice, Google Reviews, LinkedIn, Glassdoor, Instagram, and Facebook/Meta.
- Webinar & Podcast Programs: Plan and manage Residex’s webinar and podcast programs as demand generation and thought leadership channels.
- Event & Field Marketing: Plan and execute Residex’s presence at industry trade shows and conferences across senior living and post-acute care.
- Agency & Team Coordination: Coordinate with marketing team members and manage agency relationships to extend creative and campaign capacity, ensuring programs are delivered on time and on budget.
- Cross-Functional Partnership: Partner closely with Sales, Product, and Customer Success to align messaging, launch initiatives, and ensure marketing supports revenue and retention goals.
- Marketing Analytics & Reporting: Track and report on campaign performance, pipeline contribution, and ROI to executive leadership, using data to continuously optimize programs.
Requirements
- 10+ years of marketing experience, including 10+ years marketing SaaS products.
- 2+ years of hands-on experience with HubSpot.
- 6+ months of hands-on experience with Anthropic/Claude or comparable AI tools.
- 2+ years of hands-on experience with ZoomInfo, NeverBounce, Constant Contact.
- Nice to have: experience with ActiveCampaign, Klaviyo, or Campaign Monitor.
- Digital campaign management experience across multiple channels.
- Closed-loop marketing experience, from initial lead tracking through cultivation into MQLs and SQLs.
- Digital asset creation experience, including creative direction via agency partners, case studies, customer testimonials, market briefs, and blog content.
- Digital asset management experience.
- Social and corporate site management experience, including G2, Capterra, Software Advice, Google Reviews, LinkedIn, Glassdoor, Instagram, and Facebook/Meta.
- Agency relationship management experience.
- Webinar management experience.
- 8+ years of experience with the standard Microsoft Office Suite.