The Social Media Coordinator reports to the Marketing Director and is a hands-on content professional responsible for managing social media channels, content calendars, photography, and digital content creation. Social media, content creation, and photography are at the core of this role, supported by video production, copywriting, influencer and brand partner coordination, and marketing analytics. The ideal candidate is creative, organized, adaptable, and able to maintain an active content calendar while independently developing and executing engaging content across multiple platforms.

Primary Competencies

Social Media Management — Ability to independently manage business social channels, including content planning, publishing, community engagement, platform upkeep, brand consistency, and performance monitoring.

Content Planning & Calendar Management — Ability to develop, maintain, and execute organized content calendars that support campaigns, promotions, events, partnerships, and ongoing brand initiatives.

Content Creation — Ability to independently develop engaging visual and written content tailored to social media, digital marketing, promotions, events, and other brand channels.

Photography — Ability to plan, capture, and professionally edit high-quality product, lifestyle, promotional, partner, and event photography.

Strong Secondary Competencies

Video Production & Editing — Ability to capture and edit high-quality short-form and promotional video content for social media, digital marketing, events, partnerships, and other marketing uses.

Influencer & Brand Partner Management — Ability to coordinate content, timelines, deliverables, communications, and activations with influencers, ambassadors, brand partners, and other external collaborators.

Working Competencies

Graphic Design — Working proficiency in Adobe Creative Suite with the ability to create and modify social, digital, promotional, and event-related marketing materials.

Copywriting — Ability to develop clear, concise, and engaging copy for social media, email, promotional materials, partnerships, and other brand communications.

Marketing Analytics — Ability to monitor social, email, content, and campaign performance and use basic marketing metrics to identify trends and opportunities for improvement.

Event Content Coordination — Ability to support conferences, activations, store events, and promotional activities through content planning, photography, video, social coverage, influencer or partner coordination, and related marketing needs.

Vendor Management — Ability to coordinate effectively with influencers, freelancers, photographers, agencies, production partners, and other external resources to ensure marketing deliverables meet expectations and deadlines.

Additional Skills

Nice to have but not required:

• Motion graphics and animation
• Website design and basic website management
• CRM experience
• Proficiency with AI tools for creative and marketing use
• Paid social media experience

Shared Marketing Responsibilities

• Maintain an organized and current social media and content calendar across relevant brands and platforms.
• Create consistent, engaging content that supports marketing campaigns, promotions, events, partnerships, and ongoing brand initiatives.
• Coordinate with influencers, brand ambassadors, partners, vendors, and internal teams to develop and execute content opportunities.
• Maintain organized photography, video, social assets, content files, templates, and completed creative work.
• Monitor social media, email, and content performance and provide regular reporting and recommendations.
• Uphold established brand standards and maintain consistency across social media and other digital marketing channels.
• Stay current on social media trends, content formats, platform changes, technology, and emerging marketing practices.
• Support the broader marketing team with campaigns, activations, launches, and other marketing initiatives as needed.

Additional Responsibilities

This position may coordinate the work of influencers, brand partners, freelancers, agencies, vendors, interns, or other external project resources.

The position will participate in marketing events and activations with an emphasis on content capture, social media coverage, photography, video, and partner coordination.

Education and Experience

• Bachelor's degree in marketing, Communications, Graphic Design, Photography, or a related field is preferred; equivalent professional experience in social media, content creation, marketing, or a related role will be considered in place of a degree.
• Candidates should demonstrate relevant professional experience through a portfolio, social media work, content examples, and previous work experience.

Travel and Schedule Requirements

• Ability and willingness to travel up to approximately 20% of the time.
• Travel may include conferences, store visits, photo or video shoots, marketing activations, partner events, and other company initiatives.
• Weekend availability is required for certain events and activations, generally averaging approximately one weekend per month based on business needs.
• Some travel may require overnight stays.

Physical Requirements

• Ability to sit and work at a computer for extended periods.
• Ability to lift and carry up to 50 pounds.