JOB DESCRIPTION

WHO WE ARE

The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations through its global brand marketing and sales efforts. Tourism is a cornerstone of Los Angeles County’s economy, ranking among its top five employers. The city welcomed an astonishing 50 million visitors fueling over 543,000 tourism-related jobs and driving more than $45 billion in business sales in 2024. Los Angeles Tourism proudly leads initiatives that celebrate and sustain this vibrant industry, including the renowned Dine LA program designed to showcase LA’s world-class culinary scene while supporting local restaurants and hospitality professionals. Dine LA has become one of the largest restaurant weeks in the nation—featuring nearly 450 restaurants across 88 neighborhoods and 33 global cuisines. As of June 2025, LA County is home to more than 180 Michelin-recognized restaurants, with 32 participating in Dine LA Restaurant Week. As one of the world’s premier sports capitals, Los Angeles is excited to host eight FIFA World Cup 26™ matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time. With headquarters in Los Angeles and offices spanning London, Mumbai, Chengdu, Shanghai, Beijing, Guangzhou, and Sydney, Los Angeles Tourism operates on a truly global stage, sharing the city’s dynamic spirit with the world.

THE OPPORTUNITY  

The Director of Corporate Communications will lead the organization’s corporate communications strategy, ensuring consistent messaging and storytelling across internal and external audiences. Working closely with the SVP of Global Communications and executive leadership, this role will bring the organization’s vision and strategic priorities to life through impactful communications.

The Director will lead stakeholder relations, executive profiling, and media relations, positioning the organization and Los Angeles as leading voices in tourism while building strong relationships with elected officials, community leaders, business partners, and local and national media.

This role will also oversee the Senior Manager of Corporate Communications, providing leadership, coaching, and development, while supporting crisis communications and issues management, including executive preparedness and response.

WHAT YOU WILL DO 

Strategy and Alignment (25%):

• Manage the strategic corporate communications function, ensuring alignment of messaging, voice, and storytelling across all organizational stakeholder communications. 
• Partner closely with the SVP of Global Communications to align corporate communications priorities with the organization's broader global communications strategy, ensuring a cohesive narrative across internal and external audiences. 
• Works closely with executive leadership to develop and execute corporate communications initiatives that bring the Company's vision, mission, and strategic priorities to life. This includes spearheading a refreshed stakeholder newsletter strategy, in collaboration with the Senior Manager, Corporate Communications, to strengthen engagement with key audiences and advance organizational objectives. 

Stakeholder Relations & Executive Profiling (25%):

• Collaborate with the CEO and Chief Stakeholder Officer to underscore the tourism industry’s indispensable contribution to Los Angeles by developing a comprehensive communications strategy to educate elected officials, community leaders, the business community and LA residents about the significant role tourism has to the LA economy. 
• Identify and support key speaking engagement opportunities for LA Tourism CEO, senior leadership team and board members to generate support and advocacy for the tourism industry across the community. 

Media Relations & Industry Thought Leadership ( 20%):

• Cultivates and maintains strong relationships with local and national media across print, digital, broadcast, and emerging platforms that cover tourism, travel, hospitality, and business sectors. 
• Leverages an established network of industry contacts to position Los Angeles and LA Tourism as leading voices in the tourism industry, ensuring the destination is consistently included in relevant news coverage, trend stories, and thought leadership opportunities. 
• Maintains and strengthens relationships with local broadcast media, ensuring ongoing engagement and visibility for the organization and its key initiatives. 

People Leadership & Development (15%):

• Supervises the Sr. Manager of Corporate Communications, including all training, development, mentoring, and associated performance management. 

Crisis Management and Response (10%):

• Working alongside the SVP, Global Communications on issues and crisis management. 
• Maintains organization’s crisis communications plan and conducts regular training of organization executives on crisis response.
•  In the event of a crisis, help support the Crisis Management Team response.

Perform other duties as assigned (5%):

SOME OTHER THINGS YOU MAY DO 

• Work with Sales to create brand messaging for events covered by Los Angeles Tourism and Convention Board.
• Attend domestic Trade Shows.

WHAT YOU’LL NEED TO SUCCEED 

• Minimum of 6-8 years of relevant experience.
• Previous experience with the development and execution of tourism initiatives directly related to the UN SDGs, including tourism master plans, strongly preferred.  
• Prior experience with a DMO, Tourism Board, or similar organization, as well as collaborating with civic stakeholders/elected officials, strongly preferred.
• Must possess and maintain a current, valid driver’s license and be able to drive a vehicle for work-related travel as needed and as applicable to the position. 
• High school diploma or equivalent. 
• Must be willing to partake in a comprehensive background check, including a drug test in accordance with applicable laws. 
• Must be proficient in MS Office (Word, Excel, PowerPoint). Excellent verbal, written, and interpersonal communication skills. 
• Dependable, great attitude, highly motivated and a team player. 
• Possess strong organizational skills and attention to detail. 
• Ability to multi-task and meet multiple deadlines. 
• Ability to communicate effectively across various departments.
• Ability to work in a changing environment.

NICE TO HAVES

• Bachelor’s degree preferred. 
• Agency experience.

COMPENSATION RANGE

Exact compensation may vary based on skills and experience.

$125,000 - $150,000

Bonus Eligible

WHAT’S IN IT FOR YOU

At Los Angeles Tourism, we believe your best work happens when you have the tools to stay healthy, enjoy the present moment, save for your future, and look forward to coming into work. That’s why we’re committed to providing a competitive and comprehensive benefits program.

• Hybrid work environment
• Remote Monday and Friday
• DTLA Office Tuesday through Thursday
• Company paid parking in DTLA
• Early Friday’s – our office closes every Friday at 2:30 pm
• Work remotely week of Thanksgiving
• Holiday Office Closure (December 24th – January 1st)
• 15 Paid Company Holidays
• Paid Vacation Time
• Paid Sick Time
• Paid Floating Holidays
• Paid Family Leave
• Comprehensive health insurance (both PPO and HMO plans available)
• Dental and vision plans (100% employer paid for some elections)
• Pet insurance 
• Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
• Employee Assistance Program 
• Flexible Spending Account (Healthcare & Dependent Care)
• 401(k) Retirement Savings Plan with up to 6% match that vests immediately 
• 401(k) match for qualified student loan payments
• Monthly internet and phone stipend

Los Angeles Tourism & Convention Board reserves the right to modify the benefit plans and employee services at any time, with or without notice. 

PHYSICAL REQUIREMENTS – ESSENTIAL PHYSICAL TASKS

The physical demands are representative of those that must be met by a team member to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to stand, walk, move. The employee must occasionally lift, carry, pull, push, transport and/or move up to 40 pounds. Ascends and/or descends stairs. Specific vision abilities required by this job include color vision. Requires prolonged sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting, requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis. Requires normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information.

EEO & DIVERSITY

Los Angeles Tourism and Convention Board is an equal employment opportunity employer. We pride ourselves on welcoming applicants from all backgrounds regardless of race, color, sex, religion, national origin, ancestry, sexual orientation, age, physical or mental disability, medical condition, pregnancy, gender identity, marital status, military or veteran status or any other basis protected by applicable federal, state, or local laws. 

We’re determined to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Los Angeles Tourism.