Head of Sales – Media & Advertising Data 

BUSINESS UNIT: BaseLayer Data 

FUNCTION: Sales 

REPORTS TO: General Manager/Chief Growth Officer 

CLASSIFICATION: Exempt 

LOCATION: Remote 

EDUCATION: Bachelor’s Degree or Practical Experience  

EXPERIENCE: 10+ years of experience in media, advertising, ad-tech, mar-tech, data, measurement or related industries 

Who We Are Looking For

BaseLayer Data is building a new layer of advertising and media intelligence infrastructure. We turn television, streaming, and digital media activity into structured data that the companies who buy, sell, plan, measure, and operate advertising can actually use. We already have relationships across the OEM and analytics ecosystem, and our next major priority is expanding into the broader media and advertising market — advertisers, brands, agencies, networks, broadcasters, streaming platforms, and large technology and data buyers. 

This is a revenue-first sales role, and we're looking for a senior sales leader to own it. Not someone whose primary strength is managing existing accounts or building a large sales organization, but a commercially aggressive, highly credible seller who knows the industry, has a strong network, and can turn relationships into contracts. The ideal candidate can pick up the phone and reach senior people at major advertisers, agencies, networks, technology companies, and media organizations — and can answer the questions that move a deal forward: who to sell to, who controls the budget, how to reach them, what they need, what they'll pay, and how to close.  

What You’ll Accomplish and Experience

Own revenue 

• Own the enterprise sales strategy and revenue target for BaseLayer from first conversations through signed contract and revenue  
• Identify economic buyers, decision-makers, budgets and procurement paths 
• Sell BaseLayer's advertising and media data products, including data licensing, recurring data products and strategic partnerships 
• Build, manage and close a high value qualified enterprise pipeline across: Major advertisers and brands, advertising and media agencies, TV networks and broadcasters, Streaming and FAST platforms, Large technology and data buyers 
• Establish account priorities and target customers 
• Negotiate commercial terms and navigate procurement 
• Develop pilots into recurring and multi-year contracts 
• Maintain pipeline through disciplined CRM and forecast revenue 
• Leverage an existing network of senior relationships to open doors and accelerate sales cycles 
• Build a rigorous sales process with clear pipeline stages, next steps, close dates and forecasts 
• Represent BaseLayer with senior executives across the advertising and media ecosystem 
• Travel as needed for customers, partners and industry events 

Build Relationship Across Multiple Industries 

We particularly need relationships beyond the OEM and analytics companies with whom BaseLayer already works. 

Relevant relationships include: 

• Major advertisers and brands 
• Advertising and media agencies 
• TV networks and broadcasters 
• Streaming and FAST platforms 
• Technology companies 
• Data providers and buyers 
• Media owners and distributors 

Relationships with organizations such as Google, Amazon, Microsoft, Apple, Meta, major consumer brands, automotive companies, NBCUniversal, Disney, Warner Bros. Discovery, Paramount, Fox, major agencies and major streaming platforms are highly relevant. 

The specific names matter less than your ability to reach the people who control the relevant budgets. 

Partner with Product and Leadership 

• Work closely with product and leadership to translate customer needs into commercially valuable products 
• Understand customer problems and buying priorities 
• Identify high-value use cases 
• Help shape packaging and pricing 
• Translate customer feedback into product requirements 
• Identify opportunities for strategic partnerships 
• Help determine where BaseLayer should expand next 

Desirable Previous Experience

• 10+ years of experience in media, advertising, ad-tech, mar-tech, data, measurement or related industries 
• Demonstrated track record of personally closing meaningful enterprise deals 
• Existing relationships with senior decision-makers at advertisers, brands, agencies, networks, streaming companies and/or major technology companies 
• Strong understanding of how advertising and media budgets are allocated 
• Experience selling data, technology, advertising, media intelligence, measurement or related products 
• Strong commercial judgment and negotiation skills 
• Exceptional pipeline discipline and forecasting rigor 
• Ability to operate as a hunter and individual contributor, not just an account manager 
• Comfortable selling an emerging product/category and creating demand where a mature buying process doesn't yet exist 
• Executive-level communication and relationship-building skills 
• Entrepreneurial mindset, high urgency and strong follow-through 

Particularly relevant backgrounds 

Experience at companies such as iSpot, Kinetiq, Nielsen, Kantar, MediaRadar, VideoAmp, Samba TV, The Trade Desk, Roku, LG Ads, Samsung Ads, FreeWheel, Innovid, major advertising agencies, networks, broadcasters or large advertisers/technology companies. 

The company on your résumé matters less than your relationships and your track record of bringing in revenue. 

Why BaseLayer Data

At BaseLayer Data you are not just joining a company, you are becoming a part of a family of companies with a team that has been delivering innovative technology solutions for four decades. We’re a nationally recognized, award-winning organization committed to excellence, growth, and creating an environment where people love to work. A Great Place to Work® certified employer, we take pride in fostering a culture grounded in our values of: 

• Pursue Human Excellence 
• Partner to Win 
• Create Value, Own the Outcome 
• Lead with Curiosity and Courage 

BaseLayer Data offers a truly unique work-life balance with competitive benefits designed to support your personal and professional well-being. From comprehensive health benefits, gym membership reimbursement, 401(k), paid time off, and ongoing development opportunities, you’ll have the support you need to thrive. 

At BaseLayer Data, you’ll join a high-growth, high-performance organization that values driven, adaptable individuals who want to make an impact in an innovative and agile environment. It’s a place where you can truly build your future.