E-Commerce & Digital Marketing Coordinator
Position: E-Commerce & Digital Marketing Coordinator
Employment Type: Full-Time
Department: Marketing / E-Commerce
Reports To: Owner / Management
Position Summary
We are looking for a motivated, organized, and creative E-Commerce & Digital Marketing Coordinator to help manage and grow our online presence across multiple websites, e-commerce marketplaces, and social media platforms.
This is a hands-on position for someone who is comfortable working with websites, product listings, Amazon, eBay, social media, blogs, basic graphic design, and video content.
The ideal candidate is someone who can take direction but also work independently, identify things that need improvement, and continually help us improve our websites, product listings, content, and overall digital presence.
Key Responsibilities
Website & E-Commerce Management
- Add new products to company websites.
- Update existing products, descriptions, specifications, images, pricing, and categories.
- Maintain accurate and consistent product information across multiple websites.
- Improve product titles and descriptions for customers and search engines.
- Create and update website categories and landing pages.
- Identify outdated information, broken links, missing images, and other website issues.
- Assist with basic SEO improvements.
- Help improve website navigation and the overall customer experience.
- Upload product images, documents, specification sheets, and videos.
- Assist with promotions, banners, featured products, and website updates.
Amazon & eBay
- Create and maintain product listings on Amazon and eBay.
- Update product titles, descriptions, images, pricing, and specifications.
- Improve listings for better search visibility and conversion.
- Monitor listings for errors, missing information, or suppressed products.
- Help organize product variations, SKUs, categories, and product information.
- Research competing listings and identify opportunities to improve ours.
- Assist with marketplace promotions and new product launches.
- Maintain consistent branding and product information across marketplaces.
Blogs, SEO & Content
- Assist with writing, editing, formatting, and publishing company blog articles.
- Update older blog articles with current information, images, links, and keywords.
- Research topics that potential customers are searching for.
- Help create educational content around our products, industries, and applications.
- Assist with basic keyword research and search engine optimization.
- Create internal links between articles, products, and important website pages.
- Help turn technical product information into easy-to-understand customer content.
Social Media
Help create and manage content for platforms such as:
- YouTube
- TikTok and other relevant platforms
Responsibilities include creating posts, product spotlights, educational content, promotions, short videos, industry information, customer applications, and behind-the-scenes manufacturing content.
The coordinator will also help maintain a regular content calendar and schedule posts consistently.
Video & Creative Content
- Help plan, record, edit, and publish short-form and long-form videos.
- Create product demonstration videos.
- Create how-to and educational videos.
- Film products, equipment, manufacturing processes, and customer applications.
- Turn longer videos into shorter clips for social media.
- Add basic titles, captions, graphics, music, and branding to videos.
- Upload and optimize videos for YouTube and social media.
- Help develop ideas for new video and marketing content.
Marketing Support
- Assist management with digital marketing projects.
- Help create email marketing content and promotions.
- Assist with product launches and promotional campaigns.
- Research competitors and industry trends.
- Help create digital flyers, advertisements, product graphics, and promotional materials.
- Maintain organized digital files for product images, videos, specifications, and marketing materials.
- Look for new opportunities to generate traffic, leads, and online sales.
Ideal Candidate
We are looking for someone who is:
- Highly organized and detail-oriented.
- Comfortable learning new software and technology.
- Creative and willing to generate new ideas.
- Able to manage multiple projects at the same time.
- A good writer and communicator.
- Comfortable working independently.
- Interested in e-commerce, marketing, social media, and technology.
- Willing to learn our products and industries.
- Comfortable taking photos and videos.
- Able to take a project from an idea through completion.
Preferred Experience
Experience with any of the following is a plus:
Amazon Seller Central • eBay • BigCommerce • Shopify • WordPress • Canva • Adobe Creative Suite • CapCut • YouTube • Instagram • Facebook • LinkedIn • TikTok • Google Analytics • Google Ads • SEO • Email Marketing • AI tools such as ChatGPT
Experience with every platform is not required. We are looking for someone who is technologically capable, motivated to learn, and able to get things done.
What Success Looks Like
Success in this position means our websites and marketplaces stay current, new products get online quickly, product information is accurate, blogs and social media are updated consistently, videos and marketing content are produced regularly, and our overall digital presence continues to improve.
This person should ultimately become the go-to person for keeping our online business organized, updated, and growing.