The Commercial Engagement Coordinator serves as the central coordination point from Marketing across to Licensing, GTS, Product Management, and external commercial partners. This role ensures effective communication, operational alignment, brand compliance, and execution of commercial initiatives by facilitating the flow of information, resources, and processes across the organization. The position supports commercial efficiency, enhances cross-functional collaboration, and helps deliver a consistent experience for customers, licensees, distributors, and internal stakeholders.

This role will sit within the Marketing Department while supporting all of Commercial.

Key Responsibilities

1. Serve as the primary liaison between Marketing, Licensing, GTS, Product Management to ensure alignment of priorities, timelines, and deliverables.
2. Coordinate cross-functional commercial initiatives, product launches, variety  introductions, and partner programs to support timely execution.
3. Review, coordinate, and approve licensee packaging and labeling submissions to ensure compliance with brand, product, and technical standards.
4. Monitor approved licensee packaging in market and maintain compliance records, issue tracking, and follow-up actions.
5. Manage tracer reporting activities and coordinate brand protection efforts related to infringement, unauthorized use, and compliance concerns.
6. Support onboarding and ongoing engagement of licensees and commercial partners by coordinating documentation,      resources, approvals, and communications.
7. Coordinate new variety  sampling programs, including sample requests, distribution, tracking, and stakeholder feedback.
8. Manage and maintain the Showpad platform, including content organization, asset distribution,  updates, user access, and adoption support.
9. Coordinate the development, review, publication, and maintenance of technical guidelines, commercial resources, and supporting documentation.
10. Maintain centralized databases for licensees, customers, distributors, varieties, and internal commercial contacts.
11. Ensure commercial information, product materials, technical documents, and marketing assets are current, accurate, and accessible to stakeholders.
12. Facilitate communication and information exchange between internal teams and external commercial partners.
13. Coordinate cross-functional meetings, action item tracking, and follow-up to ensure accountability and timely execution.
14. Develop and distribute reports related to licensing activities, compliance monitoring, sample programs, commercialization efforts, and commercial engagement metrics.
15. Monitor key commercial milestones, deadlines, and deliverables, proactively communication progress and risks to stakeholders.
16. Identify opportunities to improve commercial processes, information sharing, and cross-functional collaboration.
17. Support trade shows, customer engagements, commercial presentations, and product showcases through coordination of materials, samples, and resources.
18. Act as a steward of brand integrity by promoting consistent application of brand standards, technical guidance, and commercial best practices across all channels and partners.

This role strengthens the entire Commercial function by:

1. Creating a central point of coordination across departments.
2. Improving communication and visibility between Marketing, Licensing, GTS, Product Management, and      Sales.
3. Reducing delays and inefficiencies caused by fragmented information and unclear ownership.
4. Improving execution of variety introductions, and commercial initiatives.
5. Ensuring consistency in brand compliance, technical documentation, and partner communications.
6. Providing centralized management of commercial tools, resources, contacts, and information.
7. Supporting effective management of licensees, distributors, customers, and commercial partners.
8. Enhancing brand protection and compliance monitoring activities.
9. Increasing organizational efficiency by allowing functional leaders to focus on strategic priorities while commercial coordination and follow-through are centrally managed.

Requirements:

· Bachelor’s degree in business, marketing, ag business preferred. Will consider communications, business administration

· Two + years of experience in similar role

· Looking to grow within the role and within the Company 

Key Attributes:

· Cross functional collaboration 

· Highly Organized

· Proactive, takes initiative 

· Strong Detail Orientation 

· Accountable/Ownership

· Comfortable with ambiguity and willing to problem solve even when all the information is not known

· Great energy  

· Digitally savvy

· Great follow up and follow through

· Team Player