Lead development and execution of CNSP’s Force-wide social media strategy. Produce and coordinate high-quality public-facing digital campaigns, advise Navy leaders and unit public affairs representatives, and use analytics to strengthen reach, engagement and message consistency.
Key Responsibilities
· Develop and manage integrated social media strategies and campaign plans consistent with CNSP, Pacific Fleet and Navy communication priorities.
· Turn approved public affairs narratives into effective posts, captions, infographics, visual stories and short-form video concepts for approved platforms.
· Edit, proofread, fact-check and quality-control all draft social content for Navy editorial standards and OPSEC; present drafts to the PAO for final review and release approval.
· Provide authoritative social media guidance, including account establishment, verification, access recovery, platform security and troubleshooting, to afloat and ashore units and Unit Public Affairs Representatives (UPARs).
· Develop and deliver social media policy, digital safety, best-practice and OPSEC briefings for prospective commanding officers, executive officers and command leadership.
· Coordinate with Navy Mass Communication Specialists, Public Affairs Officers and the web/multimedia teams to capture field content and synchronize messaging.
· Analyze channel and campaign analytics, audiences, performance indicators and sentiment; provide recommendations and performance reporting.
· Maintain organized archives of approved social media assets, campaign records and version-controlled content.
· Bachelor’s degree in a relevant field OR four (4) years of equivalent relevant professional experience.
· Demonstrated enterprise social media planning, editorial quality control, visual communication, public-facing content development and analytics capabilities.
· Ability to advise senior stakeholders, deliver formal training, manage competing campaigns and respond to rapid-turn deadlines.
· Strong understanding of social platform operations and disciplined handling of approval/OPSEC requirements.
· Secret Security Clearance required