JOB SUMMARY

The Marketing Director is accountable for RAM's marketing initiatives. Leadership ability is a must, guiding our on-site teams and representing RAM’s mission. The purpose of the Marketing/Training Director is to effectively manage and coordinate activities and available resources in order to accomplish property, owner, and company objectives through development and presentation of marketing initiatives, including creation, oversight, and administration of our company, and property-level marketing initiatives and marketing systems. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Provides leadership and input into RAM’s marketing department goals, objectives, and budgets to support marketing strategies to support organizational initiatives.
• Conduct all business in accordance with company policies and procedures, Fair Housing, ADA, Fair Credit Reporting Act, OSHA, EPA, EEOC, and all other Federal, State, and Local laws about Multi-Family Housing.
• Fully implement and enforce all policies and procedures as outlined in the RAM Policy and Procedures Manuals.  
• Oversee all communication with Promotional Partners, rollout of new company initiatives, pricing, etc.
• Completes various financial, administrative, and other reports and analysis, and other duties as assigned by Sr. Management.  

CUSTOMER SERVICE RESPONSIBILITIES:

• Sets the example by demonstrating excellent customer service.
• Provides customer service by developing and producing marketing and communication materials such as newsletters or websites, responding to all questions or requests, and following up to ensure customer satisfaction.
• Demonstrates customer service skills by treating residents, coworkers, supervisors, and vendors with respect, answering questions in a calm and open manner from coworkers and residents. Responds sensitively to concerns/complaints and exhibits a sense of urgency. 

LEADERSHIP RESPONSIBILITIES:

• Advanced interpersonal skills designed to establish and build strategic partnerships and business relationships, and effectively interact with all levels of the Company.

MARKETING SYSTEMS ADMINISTRATION

• Manage user accounts for marketing systems including Chatmeter, apartmentratings.com, Facebook, RentCafè, Modern Message, Google My Business
• Answer help requests through our internal helpdesk system for RentCafè and marketing-related items
• Assist in ensuring invoices for marketing systems are getting paid at our properties

WEBSITE CREATION AND MAINTENANCE

• Knowledge of working with brand guides and brand messaging to create website content
• Knowledge of CMS systems such as WordPress and RentCafè
• Source design elements and Lifestyle imagery for use with specific website branding.
• Use RentCafè WYSIWYG templates to create websites for apartment communities
• Use Photoshop to optimize website photo size, dimensions, and “pop”
• Create “copy”, SEO centric page narratives for the multiple pages of websites
• Optimize ad upload photos for distribution to Internet Listing Services
• Edit, resize, and optimize community logos to fit the brand and website
• Implement Google Tag Manager and other code snippets on websites
• Set up Google Analytics account for each website

EDUCATION AND EXPERIENCE REQUIRED:

• College degree.
• Experience developing and presenting marketing and training materials to large groups.
• Employment history that demonstrates the application and usage of an education or training background in management/leadership, sales, technology, development and safety and maintenance.
• Demonstrated project management experience.
• Excellent written and verbal communication skills providing for effective communication with residents, employees, peers, vendors, owners, etc. and to assist in efficient operations. 
• Computer software experience to include MS Word, MS Excel, MS Outlook, YARDI®, and ESite.
• Advanced understanding of Landlord/Tenant laws and application, familiarity with GAA Lease and Addendums, Fair Housing/ADA regulations and application, OSHA & EPA requirements for property management industry.
• Four years prior experience in property management or in a related industry preferred with a minimum of two years in a supervisory role.

LICENSE(S) OR CERTIFICATION(S) PREFERRED:

• Valid driver’s license. 
• CPM®, ARM® designation preferred.  
• Ability to earn future designations as required by Industry standards.