Haddad is a privately held family business with over 100 years of experience in the children’s apparel & accessories industry. A leader in the industry, Haddad Brands is the exclusive global licensee for the most iconic brands in the world, including Nike, Jordan, Converse, Hurley, Levi’s, Polo, Abercrombie and Fitch, Lacoste, and Huggies. Supported by a team of professionals skilled in design, sourcing, production, sales, marketing & distribution of premium quality children’s wear, Haddad distributes globally to 100+ countries and maintains sales and sourcing offices in 22 cities globally, including New York, Paris, Hilversum, Shanghai, Egypt, Vietnam, Sri Lanka, and Montreal 

Overview:

The E-commerce On-Model Shoot Lead serves as a senior on-set resource responsible for executing established creative direction across assigned On-Model e-commerce shoots. This role combines styling knowledge, model direction, and on-set creative judgment to translate established direction into the intended product and visual outcome, ensuring each brand's PDP imagery meets creative standards.

Key Accountabilities:

• Execute assigned On-Model e-commerce shoots from pre-production through completion, in line with established creative direction
• Translate provided direction into on-set execution, ensuring each shoot achieves the desired PDP imagery for the brand
• Apply established creative and brand direction consistently and accurately across all assigned sets
• Demonstrate strong command of fit, proportion, and product presentation on model
• Direct models as needed to achieve appropriate pose, expression, movement, energy, and product visibility
• Evaluate work in real time throughout production, adjusting styling, model direction, and shoot execution to stay aligned with established direction
• Collaborate closely with photographers and stylists to resolve creative, fit, and product-presentation issues on set, escalating larger creative decisions as needed
• Support shoot preparation, including model poses, styling references, model information, and required imagery, as directed
• Uphold high creative standards across all shoots
• Support fittings, castings, model selection, and shoot planning as needed
• Help maintain PDP On-Model guides, brand references, and training materials
• Provide senior-level coverage across additional or simultaneous productions to support continuity of the On-Model function
• Participate in post-shoot reviews and apply feedback to strengthen future execution
• Special Projects as assigned

Required Skills/Abilities/Education:

• 3–5+ years of relevant experience in e-commerce, fashion, or On-Model shoots and art direction
• Excellent organizational and communication skills with attention to detail
• Ability to work in a fast-paced environment

Consistent in-office presence is vital to the role as it is for all Haddad Brands team members, so that we all have a full appreciation, aesthetically and tactilely, of the qualities that define our brand partners’ products and set them apart from their competitors.