Position Summary

The General Sales Manager (GSM) is responsible for overseeing all sales operations within the dealership, including new and used motorcycle sales performance, sales team management, inventory strategy, and customer satisfaction. This role drives overall sales profitability, ensures compliance with dealership policies and manufacturer standards, and develops strategies to achieve volume and gross profit targets. The ideal candidate is a proven motorcycle sales leader with strong management, analytical, and coaching skills.

Essential Duties and Responsibilities

• Oversee all new and used motorcycle sales operations. 
• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales goals. 
• Manage, train, coach, and evaluate the sales team, including sales associates and assistant managers. 
• Monitor sales performance, lead conversion rates, and dealership KPIs. 
• Control and manage motorcycle inventory, pricing strategies, and market competitiveness. 
• Conduct daily sales meetings to drive performance, motivation, and accountability. 
• Ensure consistent execution of dealership sales processes from lead to delivery. 
• Work closely with Finance & Insurance to maximize profitability and guest satisfaction. 
• Handle escalated customer concerns and ensure resolution in a timely manner. 
• Oversee CRM usage, internet lead management, and follow-up processes. 
• Analyze market trends, competition, and manufacturer incentives to adjust strategy. 
• Maintain compliance with dealership policies and manufacturer requirements. 
• Collaborate with General Manager and other departments to achieve overall dealership goals. 
• Ensure high levels of guest satisfaction and repeat/referral business. 

Qualifications

• Strong leadership, coaching, and team development skills. 
• Excellent sales, negotiation, and closing abilities. 
• Strong analytical and financial management skills. 
• Deep understanding of motorcycle retail sales operations. 
• Ability to manage multiple priorities in a high-pressure environment. 
• Proficiency with CRM systems and dealership management tools. 
• Strong communication and interpersonal skills. 
• Results-driven with a strong focus on accountability and performance. 

Education and Experience

• High school diploma or GED required. 
• Bachelor’s degree in Business, Marketing, or related field preferred. 
• Minimum of 5–10 years of motorcycle sales experience required. 
• Prior experience as a Sales Manager, Assistant Sales Manager, or Desk Manager required. 
• Proven track record of achieving sales and profitability targets in motorcycle retail. 

Physical Requirements

• Frequent standing, walking, and movement throughout showroom and lot. 
• Ability to sit for extended periods during meetings and desk deal work. 
• Ability to drive and operate motorcycles for demonstrations and evaluations. 
• Ability to lift and carry up to 25–50 pounds occasionally. 
• Ability to communicate effectively in person, by phone, and electronically. 

Work Environment

Fast-paced motorcycle dealership environment with frequent interaction with guests, sales staff, vendors, and management. Work includes both indoor showroom leadership duties and outdoor motorcycle inventory oversight, with moderate noise levels and frequent deadline-driven performance expectations. Occasional extended hours are required based on dealership sales activity and operational needs.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.