About Salar Labs

Salar Labs is a next-generation media agency designed to help brands achieve greater relevance, stronger consumer connections, and accelerated growth in an era defined by constant change. By integrating strategy, media, data, technology, AI, and creative into a unified operating model, we deliver marketing solutions that are more intelligent, adaptive, and effective.

We challenge the misalignment across marketing by bringing a media-first approach to synchronizing media planning and message creation for our clients. By combining audience strategy with media-driven creative direction, we deliver orchestrated consumer interactions that work together to maximize business impact. 

Salar Labs is part of Attivo Group, combining the agility and entrepreneurial spirit of an independent agency with access to world-class talent, technology, and capabilities, helping clients navigate the future of marketing with greater confidence and impact.

Role overview

We're hiring a Director, Biddable Investment reporting into the SVP, Platform Investment to lead biddable media strategy across paid social, programmatic, paid search and influencer amplification, with social as the center of gravity. This role is central to our media-first model: you'll set the overarching biddable strategy with our investment team, and work side by side with creative and influencer teams so that what we say and where we say it are planned together from day one.

Your focus is direction, standards and the quality bar, with enough platform fluency to coach, challenge and unblock the team rather than run campaigns day to day.  

Key Responsibilities

Biddable strategy and investment partnership

• Own the overarching biddable strategy across paid social, programmatic, paid search and influencer amplification, built on audience strategy and tied to client growth goals.
• Partner closely with the planning and investment team on budget allocation, channel mix, platform commitments and partner negotiations.
• Translate investment priorities into channel plans, testing roadmaps and performance targets the team can execute.
• Bring data, technology and AI into how we plan, buy and optimize, making our biddable approach more intelligent and adaptive.
• Manage senior platform relationships (Meta, TikTok, Google, DSPs and others) to secure betas, support and value.
• Act as the senior biddable voice in client meetings, QBRs and new business pitches, showing how our unified model drives business impact.
• Partner closely with our decision science team to analyze performance, provide insights and recommend optimizations to align in-market strategy with client goals to achieve or exceed benchmarks

Social, creative and influencer partnership

• Lead paid social as the priority biddable channel, setting strategy across Meta, TikTok, Pinterest, Snap, LinkedIn and Reddit.
• Bring media-driven creative direction to the creative team: audience, platform and format insight that shapes concepts from the brief stage, not after.
• Synchronize media planning and message creation so every social and creator touchpoint works together as one orchestrated consumer experience.
• Partner with influencer teams to decide which creator content gets paid budget, and how it's targeted and measured.
• Set the approach for creator amplification (partnership ads, Spark Ads, whitelisting), including usage rights and ad access.
• Build feedback loops so performance data shapes the next round of creative and creator briefs.

Onshore and offshore team management

• Lead, hire and develop a heads-on team of buyers and managers across onshore and offshore locations.
• Oversee the operating model between teams: who owns what, handoffs, time-zone coverage and escalation paths.
• Set buying standards, QA processes and playbooks so execution is consistent wherever it happens.
• Review account structures, bidding, audiences and performance with the team, coaching and challenging where needed.
• Monitor team capacity, utilization and quality, and adjust resourcing as client needs change.

Salary Range: $135,000.00 - $155,000.00; commensurate with experience. 

This is a hybrid role based in either NYC or Boston. 

Qualifications

• 8+ years of agency-side or in-house biddable media experience
• Deep expertise in paid social, with strong working knowledge of programmatic and paid search.
• Proven experience amplifying creator and influencer content through paid media, including whitelisting, usage rights and performance measurement.
• Experience working closely with creative and influencer teams to build paid social programs, ideally where media informs the creative.
• Experience partnering with investment or trading teams on budgets, platform deals and channel mix.
• Comfortable in an integrated model where strategy, media, data, technology, AI and creative work as one team.
• Proven experience leading blended onshore and offshore teams across time zones.
• Track record of managing significant multi-channel budgets across multiple clients.
• Strong analytical skills, comfortable with attribution, incrementality, pacing and performance data.
• Confident communicator who can explain biddable strategy to clients and senior stakeholders.
• Hands-on platform background, with the fluency to coach and challenge a heads-on team.
• An entrepreneurial mindset: energized by building and improving how a growing agency works.
• Platform certifications (Google Ads, Meta Blueprint, The Trade Desk Edge Academy).
• Experience with retail media, CTV or commerce channels.
• Familiarity with automation, scripts or AI tools that improve buying efficiency.

Preferred Skills and Platforms

• Paid Social -  Meta, TikTok, YouTube, LinkedIn, Pinterest, Snap, Reddit 
• Influencer Amplification -  Meta partnership ads, TikTok Spark Ads, TikTok One, YouTube BrandConnect, LinkedIn Thought Leader Ads 
• Programmatic -  The Trade Desk, DV360, Amazon DSP 
• Paid Search - Google Ads, Microsoft Advertising, Search Ads 360
• Measurement and Ad Tech - Google Analytics, Campaign Manager 360, IAS or DoubleVerify, clean rooms