Under the supervision of the Chief Executive Officer, the Marketing Strategist will oversee communication and marketing efforts and establish and maintain positive associations within the community and media on behalf of the organization. Duties will include, but are not limited to, creating marketing materials, managing social media and websites, and assisting with outreach and fund-raising efforts. Reflects Waterfall Community Health Center’s values: Excellence, Caring, Integrity, Accountability, and Teamwork. The Marketing Specialist provides support and excellent internal customer service to the entire Waterfall team and understands and implements Waterfall Community Health Center’s mission in all activities.

Duties:

• Creates and implements annual communications plan.
• Creates promotional materials.
• Manages all social media, web content, and promotional advertising.
• Maintains a monthly organizational newsletter for internal and external distribution.
• Releases articles and/or newsworthy items to the press on a regular basis.
• Works with the Chief Executive Officer to achieve outreach objectives.
• Develops outreach events and works with the Chief Executive Officer or designee to coordinate.
• Presents an update on activities once a month at admin meetings and as needed at staff meetings.
• Identifies and establishes relationships with trusted community leaders and strengthens community partnerships and   coalitions.
• Educates patients and the community about Clinic services.
• Builds ongoing relationships with local businesses by delivering outreach materials and setting up events benefitting their customers.
• Assists with the organization’s Volunteer Program, including the recruitment of volunteers.
• Works with the Committees of the Clinic’s Board of Directors, as appropriate.
• Always maintain medical record confidentiality through the proper use of computer passwords, maintenance of secure files, adherence to HIPAA guidelines and policies. 
• Meet attendance standards and work the hours necessary to perform the essential functions of this position.
• Follow and enforce all established Waterfall Community Health Center (WCHC) policies and procedures, safety policies, and HIPAA regulations. 
• Advance personal knowledge base by pursuing continuing education to enhance professional skill and competence.

Knowledge and Skills:

• Ability to work independently and as a member of the team, including leadership. 
• Demonstrated strong analytic skills, including displaying and interpreting data.
• Demonstrated reporting skills, or ability to learn quickly how to extract data from computer systems
• Proficiency with publishing software, Microsoft Office including Excel, Word, Outlook and Power Point. 
• Ability to manage time sensitive competing demands and meet deadlines. 
• Working knowledge of medical terminology. 
• Strong relationship building skills, excellent communication skills, exceptional internal and external customer service skills, highly sensitive to patient needs. 
• Ability to work collaboratively with a multi-disciplinary team. 
• Professional verbal and written communication skills, with the ability to clearly articulate thoughts and ideas. 
• Organizational skills with the ability to handle multiple tasks and/or projects at any one time. 
• Decision-making skills with the ability to investigate and weigh alternatives, integrate data, and select the most appropriate course of action that meets the best-interest needs of the team and provides the greatest benefit to the organization. 
• Creative and critical-thinking skills with the ability to consider new ideas that will lead to process and team improvements. 
• Interpersonal skills with the ability to work in a fast-paced environment with the ability to participate as an independent contributor with little direct supervision or as an active team member depending on the circumstance or need. 
• Attention to detail and a track record of producing high-quality and accurate work that reflects well on the organization. 
• Must be able to perform the essential functions of the position with or without accommodation.

Education and/or Experience and Qualifications:

• Bachelor’s degree in Communications or Public Relations or relevant experience.
• Two years of experience in a community organization.
• One year of experience in community outreach.
• Experience in graphic design, website content management systems, Facebook, Twitter, Linked In and other social media platforms.