Director of SEO

Above the Bar Marketing 

Mission and Overview

Above the Bar Marketing is a leading provider of digital marketing for lawyers and law firms. We are committed to delivering exceptional solutions to our clients and fostering long-term partnerships. 

The Director of SEO leads ATB’s organic search strategy — driving visibility, engagement, and client success through innovation, collaboration, and operational excellence. This role oversees the SEO team and ensures ATB remains at the forefront of search trends and technologies. 

The Director combines strategic vision, technical expertise, and leadership acumen to elevate ATB’s SEO practice, aligning all initiatives with client goals, company objectives, and the agency’s reputation for excellence. The SEO and Local SEO/Off-Site SEO teams both report to the Director of SEO.  

Performance will be measured by:

• Organic growth across client accounts (traffic, rankings, conversions) ? Quality and consistency of SEO deliverables and technical execution 
• Client satisfaction and retention within SEO-related services 
• Team development, engagement, and performance outcomes 
• Collaboration across Content, Paid Media, Sales and Account Management teams 

Key Responsibilities

Strategic Leadership 

• Develop and implement innovative SEO strategies that align with client objectives and drive measurable results. 
• Partner with the Vice President of Strategy and Solutions to define ATB’s SEO roadmap and integrate it into the broader performance marketing strategy. 
• Stay at the forefront of algorithm updates, emerging technologies, and search trends to ensure ATB’s leadership in SEO. 
• Establish and maintain SEO best practices, workflows, and performance standards across the agency. 
• Collaborate cross-functionally with Content, Paid Media, and Account Management to deliver integrated marketing strategies. 
• Work with the Senior Director of Product to improve existing products and services and bring new SEO solutions to market

Client Management 

• Serve as the senior SEO consultant and point of contact for key clients, fostering strong, strategic relationships. 
• Present SEO strategies, performance insights, and actionable recommendations in a clear and compelling way. 
• Understand each client’s business model, goals, and competitive landscape to tailor strategies that deliver measurable impact. 
• Ensure all SEO deliverables meet client expectations, timelines, and agreed-upon KPIs. 

Team Leadership & Development 

• Lead and mentor a team of SEO Strategists, Associates, and Specialists to deliver best-in-class performance. 
• Conduct performance reviews, provide coaching, and identify skill development opportunities for team members. 
• Build and maintain a collaborative, high-performance culture rooted in accountability, learning, and innovation. 
• Recruit and onboard new SEO talent as needed to support ATB’s continued growth. 

Technical SEO Oversight 

• Direct technical SEO audits and coordinate implementation with developers to improve crawlability, site speed, and mobile performance. 
• Oversee optimization of site architecture, structured data, and technical infrastructure in accordance with best practices. 
• Maintain advanced knowledge of tools and analytics platforms to ensure ATB’s technical SEO execution remains industry-leading. 

Data Analysis & Reporting 

• Monitor and analyze SEO metrics to identify trends, opportunities, and challenges. 
• Utilize tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to guide optimization efforts. 
• Prepare and present performance reports to clients and internal stakeholders, highlighting strategic insights and ROI. 

Link Building & Outreach 

• Develop and manage effective link-building strategies to enhance domain authority and organic visibility. 
• Cultivate relationships with reputable publishers, industry directories, and relevant content partners with the VP of Strategy.  
• Oversee outreach campaigns to secure high-quality backlinks and brand mentions for clients. 

Qualifications

• 7+ years of professional SEO experience, with at least 3 years in a leadership or managerial role within a digital agency. 
• Proven success developing and executing SEO strategies that drive meaningful business results. 
• Deep understanding of technical SEO, on-page and off-page optimization, and content strategy. 
• Expertise with SEO and analytics tools including Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog. 
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable strategies. 
• Excellent leadership, communication, and project management skills. ? Ability to manage multiple projects simultaneously in a fast-paced, results-driven environment. 
• Bachelor’s degree in Marketing, Business, Communications, or related field required; Master’s degree preferred. 
• Working knowledge of HTML, CSS, or JavaScript is a plus. 

Benefits

• Competitive salary and benefits package 
• Opportunities for professional growth and leadership advancement ? Supportive and collaborative work environment