YMCA OF COLUMBIA-WILLAMETTE 

FULL-TIME JOB DESCRIPTION 

Position Information 

Position Title: ?Director of Membership & Growth?
Department: ?Membership?
Reports To: ?Andrea Kelm, Executive Director?
Employment Status: Full-Time
FLSA Status: ??? Exempt  ??? Non-Exempt
Compensation:? $25.00/hour -$31.00/hour?
Work Arrangement: ??? On-Site  ??? Hybrid  ??? Remote
Primary Work Location: Clark County Family YMCA 

About the YMCA of Columbia-Willamette 

The YMCA of Columbia-Willamette is a leading nonprofit organization serving communities throughout Oregon and Southwest Washington. Guided by our mission to strengthen community through Youth Development, Healthy Living, and Social Responsibility, we provide programs and services that help individuals of all ages learn, grow, and thrive. 

Our employees are passionate about creating welcoming, inclusive environments where everyone has the opportunity to reach their full potential. Every position contributes to our mission and plays an important role in strengthening the communities we serve. 

Position Summary 

This position supports the work of the YMCA of Columbia-Willamette, a leading philanthropic organization committed to strengthening the foundations of our communities. The Director of Membership & Growth stewards the Y’s cause and advocates for the Y’s mission and strategic plan, promoting and protecting the brand and reputation as a global, inclusive organization.  

The Director of Membership & Growth provides leadership for Membership, Healthy Living operations, and Facility operations at the Clark County Family YMCA, ensuring Membership goals, engagement strategies, and experiences align with the YMCA of Columbia-Willamette’s strategic priorities. 

This position oversees Membership and Sales operations including membership acquisition, membership onboarding, membership engagement, group exercise, facility operations, and is responsible for creating a welcoming and inclusive environment that supports Membership growth, engagement, and retention.  

The Director of Membership & Growth develops and manages financial plans and strategies that support Membership growth and program participation. This role leads and develops Healthy Living staff to deliver high-quality programs and a consistent, mission-driven member experience for the community.  

Every YMCA employee shares responsibility for protecting children, vulnerable adults, members, employees, volunteers, and guests by maintaining professional boundaries, following abuse risk management policies, and fostering a culture of safety and accountability. 

Essential Functions and Responsibilities 

Essential duties include, but are not limited to: 

• Drive Membership enrollment to meet or exceed revenue and unit goals for the Clark County Family YMCA both monthly and annually. 
• Increase membership unit growth monthly year over year 
• Increase membership retention % from previous year 
• Develop and implement annual Membership growth and retention goals with monthly, weekly, and daily prospect action plans 
• Oversee Membership sales processes including Membership inquiries, tours, follow-up calls, enrollment procedures, closing ratios, surveys, and recruitment efforts 
• Monitor Membership statistics including enrollment, retention, engagement, and participation trends 
• Maintain accurate reports and provide data to support branch and association decision making 
• Manage the Membership and Healthy Living department budget   
• Provide leadership, supervision, coaching, training, and performance feedback to the Membership Coordinator, Facilities Coordinator, and Healthy Living Coordinator, ensuring operational accountability, staff development, and consistent member service across all three departments. 
• Provide leadership and oversight for Healthy Living programming including member engagement initiatives, group exercise offerings, and class standards review 
• Provide leadership and oversight for facility operations, including maintenance, cleanliness, operational readiness, facility projects, and applicable Washington State Clean Buildings requirements. Maintain overall accountability for compliance while ensuring the Facilities Coordinator is responsible for day-to-day implementation, coordination, monitoring, and required documentation. 
• Ensure staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales practices 
• Conduct regular training sessions to strengthen staff performance and service delivery   
• Collaborate with the Executive Director, marketing team, and regional leadership teams to execute Membership enrollment and marketing awareness plans 
• Participate as an active member of the Membership CoLab, collaborating with Healthy Living leaders across the association to identify priorities and share best practices   
• Contribute to association-wide projects and operational priorities through participation in additional CoLabs or other cross-functional groups   
• Ensure the member experience is welcoming, inclusive, and consistent across Membership services and Healthy Living programs   
• Ensure staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales practices   
• Identify local businesses and community partners for Membership recruitment and outreach   
• Represent the YMCA at community events and strengthen relationships with local organizations   
• Serve as a branch super-user for Daxko Accounting, Daxko Operations, and Daxko Engage systems   
• Participate in regional staff meetings, trainings, and association events 
• Build positive relationships with staff, volunteers, and community partners 
• Monitor local competition and national trends in Membership and Healthy Living programming 
• Respond appropriately to critical incidents and emergency situations 
• Perform other duties as assigned   
• Protect children, vulnerable adults, members, employees, volunteers, and guests by following YMCA Child Protection Policies, maintaining professional boundaries, completing required training, and immediately reporting suspected abuse, safety concerns, and policy violations. 

This list is not intended to be all-inclusive. Employees may perform other duties as assigned to meet organizational needs. 

What Success Looks Like 

• Membership growth and retention goals are consistently met or exceeded 
• Membership staff are well trained, supported, and delivering excellent member service 
• Members feel welcomed, connected, and engaged in programs and services 
• Membership and Healthy Living initiatives align with branch and association strategic priorities 
• Facility projects are well communicated and executed 
• Achievement of established performance expectations 
• Excellent customer/member service 
• Compliance with YMCA policies and procedures 
• Positive collaboration with coworkers and community partners 
• Reliable attendance and accountability 
• Demonstrates a consistent commitment to participant safety, professional boundaries, and abuse prevention expectations. 

Supervisory Responsibilities 

This position directly supervises employees, volunteers, interns, and/or seasonal staff. 

Primary direct reports include the following full-time positions: 

• Membership Coordinator: Supports daily Membership operations, administrative processes, promotions, member engagement, and the delivery of a positive member experience. 
• Facilities Coordinator: Responsible for day-to-day facility maintenance, cleanliness, operational readiness, coordination of facility projects, and implementation of applicable Washington State Clean Buildings requirements. 
• Healthy Living Coordinator: Oversees group exercise instructors, personal training, fitness floor staffing and schedules, land and water exercise offerings, and the overall member experience through Healthy Living programs. 

The Director provides leadership, coaching, performance management, and operational accountability for assigned staff. Additional supervisory responsibilities may be assigned based on branch and organizational needs. 

Required Qualifications 

• Three (3) or more years of experience in sales, Membership operations, customer service leadership, or a related field with responsibility for revenue goals or Membership growth  
• Two (2) or more years of supervisory or staff leadership experience including hiring, training, or performance coaching 
• Strong oral and written communication skills  
• Ability to build relationships with staff, members, and community partners  
• Must have reliable transportation  
• Experience managing budgets and meeting revenue goals 

Preferred Qualifications 

• Experience with facility operations 
• Knowledge of the Washington State Clean Buildings Act 

The ideal candidate will demonstrate: 

• Strong customer service skills 
• Outside sales experience 
• Generate Corporate Leads 
• Develop Community Relationships 

 Required Qualifications 

• Three (3) or more years of experience in sales, Membership operations, customer service leadership, or a related field with responsibility for revenue goals or Membership growth  
• Two (2) or more years of supervisory or staff leadership experience including hiring, training, or performance coaching 
• Strong oral and written communication skills  
• Ability to build relationships with staff, members, and community partners  
• Must have reliable transportation  
• Experience managing budgets and meeting revenue goals