JOB TITLE: Marketing Manager

ORGANIZATIONAL UNIT: FireLake Foods/C-Store/Travel Plaza 

SUPERVISOR: Director of FireLake Foods  

FLSA: Salary/Exempt 

SALARY RANGE: $45,000.00 to $65,000.00

ALL FULL-TIME POSITIONS:     

In addition to your pay, your salary also includes Medical, Dental and Vision Insurance. The Biweekly deduction from employee paycheck is $40.00 for Employee Only, $95.00 Employee plus Children, $120.00 Employee plus Spouse, and $140.00 Employee plus family.  

POSITION SUMMARY

The Marketing Manager is responsible for developing and executing marketing strategies that increase customer traffic, drive sales, strengthen brand awareness, and build customer loyalty across multiple supermarket and convenience store locations. This position requires a creative, results-driven individual with proven marketing experience and strong hands-on expertise in social media, digital advertising, and retail promotions.

ESSENTIAL DUTIES & RESPONSIBILITIES

Marketing & Advertising

• Develop and execute marketing campaigns, weekly advertisements, seasonal promotions, and special events.
• Create effective advertising highlighting fresh produce, quality fresh-cut meats, grocery products, convenience store offerings, and food service.
• Coordinate promotional signage, digital advertising, and marketing materials while maintaining consistent company branding.
• Work with store management and vendors to ensure promotions are accurate, timely, and effectively executed.
• Monitor competitors and identify opportunities to increase customer traffic and market share.

Social Media & Digital Marketing

• Manage company social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms.
• Create engaging graphics, photography, promotional videos, Reels, and other digital content.
• Develop and manage paid social media advertising campaigns targeting local customers.
• Maintain social media posting schedules, monitor customer engagement, and evaluate campaign performance.
• Maintain company websites, online listings, and other digital marketing channels.

Customer Engagement & Business Growth

• Develop initiatives that increase customer loyalty, shopping frequency, and participation in rewards programs.
• Coordinate digital coupons, email promotions, text messaging, and community marketing activities.
• Identify cooperative advertising opportunities with manufacturers, wholesalers, and vendors.
• Collaborate with store managers to develop promotions tailored to individual locations.

Marketing Performance

• Manage marketing budgets and evaluate advertising effectiveness.
• Track promotional sales, customer traffic, social media engagement, and return on advertising investment.
• Provide regular performance updates and recommendations to executive management.

Additional Responsibilities

Perform other Duties and Projects required by Management 

REQUIRED QUALIFICATIONS

• Minimum 3–5 years of professional marketing experience required; retail, supermarket, or convenience store experience preferred.
• Bachelor's degree in marketing, Advertising, Communications, or related field preferred.
• Proven proficiency with Facebook, Instagram, and TikTok, including content creation, paid advertising, and account      management.
• Experience with Meta Business Suite, Meta Ads Manager, Canva, CapCut, Adobe Creative Cloud, or comparable tools.
• Ability to independently produce professional marketing graphics, photographs, and short-form videos.
• Knowledge of digital advertising, website management, and marketing analytics.
• Excellent communication, organizational, creative, and project management skills.
• Ability to manage multiple priorities, meet deadlines, and work effectively with store management and vendors.
• Willingness to travel between retail locations and attend occasional promotional events.

PERFORMANCE EXPECTATIONS

Success will be measured by increased customer traffic and sales, effective promotional execution, social media growth and engagement, customer loyalty, and efficient use of marketing resources.

WORKING ENVIRONMENT 

Normal Office Environment. Sitting for long periods of time, occasionally bending, squatting, kneeling, stooping, standing and lifting less than 25lbs. 

WORK SCHEDULE  

Typically, M-F 8am – 5pm. Working some weekends and occasionally working M-F after 5pm is required.