Marketing and Communications Manager

Location: Abbeville, LA

Employment Type: Full-time

Job Summary

The Marketing and Communications Manager is responsible for executing enterprise marketing and communications initiatives that strengthen company brands, promote capabilities and project experience, support strategic growth, and enhance the reputation of Acadian Contractors and BBI..  Acadian Contractors, Inc. maintains a continuing policy of non-discrimination in employment. It is our policy to provide equal opportunity to protected veterans in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of non-discrimination shall include, but not be limited to, the following employment decisions and practices: hiring; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising. All employment decisions are based only on valid job requirements.

 

Responsibilities and Duties

• Support the development and execution of enterprise marketing and communications strategies aligned with company priorities and growth objectives.
• Maintain consistent branding and messaging across companies, business units, and locations while respecting each company’s identity.
• Develop and manage marketing materials, presentations, company collateral, and internal and external communications.
• Establish and maintain brand standards, including guidelines for logo usage, messaging, visual identity, and approvals.
• Identify opportunities to strengthen brand awareness, communicate enterprise capabilities, and improve company positioning in target markets.
• Support public affairs initiatives that strengthen company reputation, visibility, and relationships with external stakeholders.
• Coordinate community engagement initiatives, sponsorships, local partnerships, and participation in relevant community and business organizations.
• Build and maintain working relationships with community organizations, industry associations, educational institutions, workforce development groups, and economic development partners.
• Support communications and engagement surrounding major projects, company expansions, facility developments, milestones, and other significant business initiatives.
• Help ensure company messaging and public-facing activities reflect company values, capabilities, and long-term commitment to the communities in which the enterprise operates.
• Coordinate with leadership on public-facing initiatives and seek appropriate review and approval for sensitive or high-visibility communications.
• Develop and manage content across company websites, LinkedIn, newsletters, and other communication channels.
• Identify and promote company projects, capabilities, employee stories, milestones, and accomplishments, subject to customer confidentiality and applicable approvals.
• Develop and maintain an enterprise content and communications calendar.
• Coordinate photography, video, graphic design, and other creative assets.
• Monitor digital content and recommend opportunities to improve reach, engagement, and brand visibility.
• Business Development & Strategic Growth
• Partner with Business Development and leadership to support strategic markets, customer pursuits, key accounts, and growth initiatives.
• Develop marketing materials supporting customer meetings, proposals, presentations, strategic accounts, and business development initiatives.
• Assist in positioning and promoting enterprise capabilities across targeted industries and markets.
• Support marketing and communications needs related to strategic initiatives, customer relationships, and company growth.
• Help identify opportunities to promote the combined capabilities of Acadian Contractors and BBI where appropriate.
• Partner with Human Resources to support recruiting, employer branding, and workforce attraction initiatives.
• Develop campaigns and content designed to attract skilled employees across company locations and markets.
• Support employee recognition, internal communications, and engagement initiatives in coordination with Human Resources.
• Promote company culture, career opportunities, and employee experiences through appropriate communication channels.
• Events & Industry Engagement
• Evaluate and coordinate participation in industry events, conferences, trade shows, community events, and relevant business forums.
• Support recommendations regarding exhibiting, sponsorships, and attendance at strategic events based on business objectives and potential value.
• Coordinate messaging, marketing materials, creative assets, and logistics associated with major events.
• Partner with Business Development and leadership to ensure event participation aligns with strategic business objectives.
• Manage multiple marketing and communications projects simultaneously from concept through completion.
• Coordinate and manage outside agencies, photographers, designers, vendors, and other creative resources.
• Establish project timelines, coordinate stakeholder input, and ensure deliverables are completed accurately and on schedule.
• Coordinate requests and priorities from leadership, business units, Business Development, and Human Resources.
• Provide day-to-day direction and coordination for the Marketing & Communications Specialist, with responsibilities assigned by Marketing leadership.
• Recommend new marketing approaches, tools, and opportunities based on company needs and business objectives.
• Help ensure marketing resources and activities align with enterprise priorities and business growth.
• Other duties as assigned by Director.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field preferred.
• Minimum of 3 years experience in marketing, communications, or related field preferred.
• Experience in B2B, industrial, construction, manufacturing, engineering, energy, or professional services marketing is strongly preferred.
• Strong written, verbal, interpersonal communication, and relationship-building skills.
• Demonstrated experience developing professional marketing content, communications, presentations, and collateral.
• Experience managing social media and digital marketing platforms, particularly LinkedIn.
• Strong organizational, project management, and prioritization skills, with the ability to manage multiple projects, deadlines, and stakeholders.
• Experience coordinating outside agencies, vendors, photographers, designers, and other creative resources preferred.
• Experience with community relations, public affairs, sponsorships, industry associations, or stakeholder engagement is preferred.
• Ability to travel to company locations, customer or industry events, community engagements, and other business activities as needed.

HSE Responsibilities

• Embrace, lead, and demonstrate “Acadian F.I.R.S.T.” – Vision & Mission      Statement as fundamental core values.
• Demonstrate implementation of proactive safety processes (JSA, Time Out & TEAM BBS      Observations) to achieve an incident-free workplace and advance our safety      culture.
• Adhere to all Health, Safety & Environmental (HSE) Management System      policies, procedures, best practices, and client-specific site policies.
• Make a      personal commitment and be accountable for HSE results, supporting team      members through coaching and mentoring to achieve goals.
• Accept      coaching and demonstrate ownership and improvement of HSE processes based      on feedback and ongoing mentorship.