Summit Broadband Inc. is a cutting edge, fiber-based broadband provider delivering best in class residential, commercial, and hospitality technology solutions. This growing, dynamic high-tech company headquartered in sunny Central Florida, is seeking a TAKE Program Manager to join our Marketing Team and grow with us. The new Summit Broadband is poised for an incredible future fueled by team members dedicated to being the best. 

TAKE Program Manager

Residential Growth & Engagement

Company: Summit Broadband
Department: Marketing
Position Type: Full-Time/Exempt
Reports To: SVP, Marketing
Location: Central Florida or Southwest Florida

Position Summary:

The TAKE Program Manager is responsible for driving incremental revenue, product adoption, and resident engagement across Summit Broadband's Bulk and Right-of-Entry (ROE) communities.

This role leads the development and execution of community-based growth programs designed to increase upgrade conversions, product penetration, average revenue per user (ARPU), and long-term customer value.

Working cross-functionally with Marketing, Community Account Managers (CAMs), Residential Sales, Product, Operations, and Customer Care, the TAKE Program Manager identifies growth opportunities, coordinates resident engagement initiatives, and measures program performance.

The position plays a critical role in new community launches, first-year resident onboarding, and ongoing revenue optimization across established communities.

Key Responsibilities:

1. TAKE Growth & Revenue Optimization

• Develop and execute strategies to achieve monthly and annual TAKE revenue and product adoption targets.
• Drive adoption of speed upgrades, Wi-Fi solutions, Tech Pro, SBB TV, and other value-added services.
• Analyze community-level performance to identify growth opportunities and prioritize underperforming properties.
• Partner with Sales, Marketing, and Product to implement targeted campaigns, offers, and conversion initiatives.
• Monitor program effectiveness and recommend improvements to maximize revenue and return on investment.

2. Community Launch & Resident Onboarding

• Lead the development of resident onboarding and upgrade-conversion programs for new Bulk and ROE communities.
• Establish standardized 30-, 60-, 90-, and 365-day engagement plans.
• Coordinate with CAMs, Sales, and Operations to ensure launch readiness and effective resident education.
• Drive early adoption of premium services and establish community-level performance targets.

3. Resident Engagement & Community Events

• Develop and coordinate resident engagement programs, including welcome events, upgrade roadshows, product demonstrations, and technology education sessions.
• Partner with CAMs and field teams to execute community-based sales and educational activities.
• Identify opportunities to improve resident awareness, digital engagement, and product adoption.
• Capture resident feedback and share actionable insights with internal stakeholders.

4. Marketing & Cross-Functional Collaboration

• Partner with Marketing to develop resident communications, lifecycle campaigns, promotional strategies, and educational content.
• Coordinate with Sales, Customer Care, and field teams to improve upgrade conversion and customer engagement.
• Support new product launches through targeted community activation programs.
• Ensure alignment across departments on growth priorities, execution timelines, and performance objectives.

5. Performance Management & Reporting

• Establish and monitor community-level KPIs, including TAKE revenue, upgrade conversion, product penetration, ARPU, and customer engagement.
• Maintain performance dashboards and provide regular reporting to leadership.
• Evaluate campaign and event effectiveness, including conversion rates, incremental revenue, and ROI.
• Recommend corrective actions and growth initiatives based on performance trends and customer insights.

Key Performance Indicators:

Primary — Revenue & Growth

• Incremental monthly recurring revenue (MRR) from TAKE
• Monthly TAKE sales and upgrade conversions versus budget
• Product penetration and attach rates
• Incremental ARPU growth
• New community upgrade conversion within the first 12 months

Secondary — Program Effectiveness

• Community-level campaign and event conversion rates
• Resident onboarding participation and engagement
• Performance improvement in targeted communities
• Program ROI and cost per incremental conversion
• Customer satisfaction and early-life retention trends

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
• 5+ years of experience in broadband, telecommunications, residential sales, customer lifecycle marketing, or community engagement.
• Demonstrated ability to develop and execute revenue-generating programs.
• Strong analytical skills with experience evaluating sales performance, customer behavior, and campaign effectiveness.
• Proven success managing cross-functional initiatives and influencing teams without direct reporting authority.
• Excellent communication, presentation, project management, and relationship-building skills.
• Ability to travel throughout Summit's Florida service areas and support occasional evening or weekend community events.
• Must be able to pass background check, MVR check, and drug screening.

Preferred Qualifications:

• Experience in fiber broadband, cable, Bulk HOA, or multifamily residential environments.
• Experience with resident onboarding, field marketing, customer engagement, or product adoption programs.
• Familiarity with CRM, marketing automation, and business intelligence reporting tools.
• Knowledge of residential broadband, managed Wi-Fi, streaming video, and connected-home services.

Ideal Candidate:

A results-oriented program manager who combines commercial acumen, strong analytical capabilities, strong project management, and a passion for customer engagement. The successful candidate can translate community-level insights into actionable growth strategies, mobilize cross-functional teams, and deliver measurable revenue results.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Summit Broadband is a drug and tobacco free workplace.

Summit Broadband, Inc. is an Equal Opportunity Employer and participates in the E-Verify program.