We’re looking for a Senior Manager, Growth Marketing to drive profitable customer acquisition and repeat purchase for HydroPeptide’s digital business. You’ll own acquisition strategy and budget across paid media, influencer, creator and affiliate, along with email and SMS strategy and calendar. You’ll be accountable for growing the customer base at a CAC the business can sustain. 

This is a hands-on senior role for a test-and-learn operator who can balance strategy, execution, and team leadership. You’ll oversee the Performance Marketing & Analytics Manager, manage paid media agency partners and freelancers, and work closely with Creative, Brand, the DTC Sites + Marketplaces Sr Manager, and Finance to turn first purchases into long-term customers.

Key Details:

• Where You’ll Work: Hybrid – This role follows a hybrid schedule, with employees expected to work on-site 3 days per week at our current Bellevue office and remotely the remainder of the week. Please note that HydroPeptide will be relocating its headquarters to Downtown Seattle in Spring 2027. The hybrid schedule will remain in place following the move, and additional on-site presence may be required to support team collaboration, meetings, and other business needs.
• Your Hours: Full-time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion
• Travel Expectations: Minimal travel
• Compensation: $130,000 - $140,000 plus annual bonus potential

Key Responsibilities of the Senior Manager, Growth Marketing:

Acquisition Strategy & Paid Media

• Own the paid acquisition strategy, channel mix and budget across paid media, influencer, creator and affiliate 
• Set paid media strategy and guardrails across Meta, Google, TikTok and emerging channels; the Manager and agency run day-to-day optimization and pacing 
• Set CAC and ROAS guardrails by channel, product and offer, tied to margin and average order value 
• Balance prospecting and retargeting to grow new customers without over-spending on people who would buy anyway 
• Own the acquisition budget forecast and monthly reconciliation with Finance 
• Set attribution rules across paid, affiliate and influencer, including code vs. link priority and coupon-site policy, so partners aren’t credited twice 
• Ensure conversion tracking stays healthy (pixels, Conversions API, server-side tagging) with the Performance Marketing & Analytics Manager and the DTC Sites + Marketplaces Senior Manager 
• Stay ahead of platform, algorithm and privacy changes, adjusting strategy before they affect performance 

Influencer, Creator & Affiliate 

• Own the influencer agency relationship: creator strategy, roster, seeding, and paid-usage rights in every contract 
• Build and run the esthetician and professional ambassador program, in coordination with the pro channel 
• Set affiliate program goals, budget and policy (commission tiers, coupon-site rules); the Manager runs the program and the affiliate agency day to day 
• Move top creator content into paid media through whitelisting and UGC programs, with Creative and Brand 

Email & SMS

• Own the email and SMS strategy, calendar and revenue goals in Klaviyo, within the retention strategy set by the Director 
• Set flow strategy and priorities (welcome, post-purchase, replenishment, win-back, professional onboarding) and brief the DTC Web Producer / Email Builder, who builds, QAs and sends 
• Run a monthly send calendar meeting, the brief process and the quarterly flow roadmap with the DTC team 
• Plan campaigns tied to launches, promotions and seasonal moments, with Brand and Creative 
• Share ownership of first-to-second purchase conversion for new customers with DTC 
• Grow and segment email and SMS lists while protecting deliverability, list health, and consent and privacy compliance 
• Direct testing of subject lines, offers, timing and content, and roll out what wins 

Testing & Optimization 

• Own a structured testing roadmap across audiences, offers, creative and landing pages 
• Require a hypothesis, success metric and sample size for every test, with a shared test log 
• Brief Creative on performance creative needs, using results by format, hook, message and talent to guide new concepts 
• Test offers, bundles and entry products that bring in new customers without eroding margin 
• Partner with the DTC Sites + Marketplaces Senior Manager on landing page and conversion rate improvements 

Planning & Measurement 

• Build monthly and quarterly acquisition plans tied to revenue and contribution margin goals 
• Forecast spend and new customer volume under different scenarios to inform company planning 
• Plan acquisition around launches, promotions and key moments like holiday and Black Friday 
• Lead attribution, incrementality testing and cohort LTV analysis with the Performance Marketing & Analytics Manager 
• Measure acquisition across DTC and marketplaces, using total-digital MER and Amazon Attribution, so spend that converts on Amazon is credited 
• Reconcile platform-reported results with analytics tools and backend data to build one trusted view of performance 

Team & Cross-Functional Leadership

• Manage the Performance Marketing & Analytics Manager and agency partners, with clear goals and regular performance reviews
• Hold agencies to written scorecards, with a monthly joint review 
• Partner with DTC on promotion policy and discount guardrails 
• Share results, learnings and recommendations with leadership in clear, concise updates 

Qualifications

• 7+ years in growth or performance marketing, including 3+ years owning a seven-figure paid media budget
• Strong working knowledge of Meta Ads Manager and Google Ads, plus TikTok or other emerging platforms, with a track record of directing agencies 
• Experience with affiliate, creator or partnership programs 
• Experience leading email and SMS strategy and calendars (Klaviyo preferred) 
• Track record of scaling DTC customer acquisition profitably 
• Strong grasp of CAC, ROAS, LTV, contribution margin and attribution 
• Experience managing agencies and building testing programs 
• Comfortable in spreadsheets and dashboards, and clear in explaining results 

Preferred Experience:

• Experience in beauty, skincare or other prestige consumer categories 
• Experience with professional, esthetician or ambassador programs 
• Familiarity with Shopify, GA4 and Amazon Attribution 
• Experience with SMS platforms such as Attentive or Postscript 
• Experience with incrementality testing or marketing mix modeling