POSITION SUMMARY

The basic function of this position is to perform the sales and marketing functions in the assigned region of the country to achieve the sales and customer growth as directed by the VP of Sales.

REPORTING RELATIONSHIPS

The Sales Representative reports directly to the VP of Sales.

SUPERVISORY RESPONSIBILITIES

The distribution channels in the assigned area, which includes distributors and any brokers in the assigned area.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Perform all duties as      may be assigned by the VP of Sales and the VP of the company.
• Perform routine      customer phone calls as directed by the VP of Sales.
• Perform all phone calls      on the exact day and time they are to be called with no exceptions.
• Update the customer      call books with every customer call.
• Promote all Ruggiero      Seafood items with every customer call.
• Introduce all new items      with every customer call.
• Review all items,      pricing, and purchase order numbers with every customer call.
• Remind customers of all      items they use.
• Implement the strategy      and tactics developed by the Sales Manager to penetrate      and generate sales within your markets.
• Assist with      merchandising and product training to meet and exceed the area sales goal.
• Manage sales      promotions, advertising, bill backs, food shows, sales meetings, and      public relations in the assigned area and review results of all efforts      with the VP of Sales.
• Meet with the Sales      Manager at least twice a month to review activity and the effectiveness of      all programs and strategies.
• Provide Sales      Manager with all necessary reports to review customer status.
• Complete a detailed      customer report for every end user/ new customer visited.
• Maximize your outside      sales calls by having samples of all new items available in your trunk      freezer at all times.
• Maximize your outside      sales calls by planning at least one week in advance your schedule.
• Allocate several days a      week for outside sales calls.
• Schedule under the      directive of the Sale Manager a      certain number of days per month to do end user calls with your distributor’s      sales representatives.
• Review weekly:
  1. Weekly orders
  2. Weekly sales figures.
  3. That customers are       maintaining their standard ordering habits.
  4. That customers are       buying new items, and if not that they are being offered these items with       every call.
  5. Customers are buying       the same items they have in the past and have not stopped ordering them.
  6. Call book is being       updated properly with every call.
• Review weekly with the      Ruggiero Seafood End User Sales      Representative and VP of Sales:
  1. End users called on in       your territory.
  2. Review all end user       reports that apply to your area.
  3. Assist in a plan of       action to maximize the end user calls and find the best plan of action to       get these end users our products.
  4. Review all end users       every quarter to make sure they are still receiving our products and       assist in introducing them to other items.
• Understand that the      customer is the priority, and all activity supports that priority.
• Act as a public      relations figure and constantly promote the company’s image.
• Conducts all dealing on      behalf of the company with the highest ethical standards and moral      integrity.
• Always follow the      Company dress code.

 MEASURES OF PERFORMANCE 

The Sales Representative will be evaluated specifically on the following factors:· Ability to meet or exceed forecasted sales figures on a monthly, quarterly, and annual basis.· Monitoring sales by customer and working with the Sales Manager to maximize sales.· Controlling area expenses within budgeted guidelines.· Conducting written reviews of all customers in the area on a semi-annual basis, and within due dates.· Maintain an excellent customer relation.· Maintain a corporate image.· Maintenance of company dress code.· Ability to promote and sell all new items.· Ability to locate and bring in new customers.· Ability to effectively promote all products to the end users.· Ability to effectively schedule company time and maximize on this time.· Ability to turn in all reports required by the Sales Manager in a timely fashion.  

QUALIFICATIONS

Education / Experience: College degree and/or five years Seafood/Foodservice sales experience. 

Reasoning: Ability to solve practical problems and deal with a variety of situations and problems concurrently. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 

Other: People skills required to deal with all types of people. Effective negotiating and persuasion skills. Excellent skill in dealing with customers.