Prepare to dive deep into data, analyze campaign performance, and lead the reporting that powers our marketing strategies for healthcare organizations nationwide. We are looking for a Marketing Data Analyst who excels at data manipulation, dashboard development, tracking validation, A/B testing, and extracting meaningful performance insights in an agency setting. This role plays a vital part in executing day-to-day analytics operations, building clean data pipelines, diagnosing campaign performance drivers, leveraging AI-driven automation, and transforming raw metrics into reliable, client-ready visualizations and reports to support our performance marketing teams.

Ideal candidates will own the data measurement, collection, cleaning, analysis, and reporting of media performance across multiple campaign channels, collaborating closely with media and account teams to ensure high data integrity and drive performance gains.

If you have a passion for hands-on data analysis, technical curiosity, and a drive to support meaningful outcomes for healthcare clients and communities, we should talk.

Responsibilities

• Dashboards & Visualizations: Build, automate, and maintain client-ready dashboards and reporting suites in Looker Studio (and supplementary tools like Tableau or Power BI) to monitor cross-channel media performance.
• AI Automation & Agent Enablement: Design, prompt, and maintain internal AI agents and automated workflows—training them on agency taxonomies, metrics, and benchmarks to accelerate data aggregation, analysis and flag performance anomalies.
• Performance Insights & Optimization: Analyze complex cross-channel marketing data to surface actionable insights, uncover trend anomalies, and deliver concrete optimization recommendations to internal account and media teams.
• Testing & Experimentation: Support the design, implementation, and tracking of A/B test experiments, calculating statistical significance and evaluating winning variations.
• Data Engineering & Hygiene: Query, integrate, transform, and clean large datasets using SQL and Google BigQuery to maintain reliable data inputs for regular reporting and deep-dive analyses.
• Tracking Governance & QA: Validate tracking setups and proactively investigate discrepancies across Google Analytics 4 (GA4), Google Tag Manager, conversion pixels, call-tracking platforms (Invoca, CallRail), and CDPs to ensure reporting accuracy.
• Taxonomy & UTM Governance: Lead agency-wide UTM governance, campaign naming conventions, and taxonomy frameworks to guarantee clean, traceable attribution across all marketing channels.
• Advanced Measurement Support: Support data collection, cohort prep, data hygiene, and model validation for Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality tests, and other advanced models, translating technical findings into digestible insights.

• Bachelor’s degree in statistics, data analytics, applied mathematics, or marketing.
• 1-2+ years of agency or performance marketing experience in data analysis, data strategy, or a similar role, with a proven track record in dashboard creation, A/B testing and performance reporting.
• Hands-on proficiency with Google Big Query and SQL is required; familiarity with Python or R for scripting and statistical analysis is a strong plus.
• Advanced proficiency in Looker Studio (core requirement), with working knowledge of enterprise BI tools (Tableau, Power BI) and web analytics platforms (Google Analytics 4, Adobe Analytics).
• Proven dedication to data quality, debugging tracking discrepancies, root-cause troubleshooting, and enforcing structured UTM/taxonomy conventions.
• Exceptional communication skills with the ability to translate complex datasets into clear, actionable stories that resonate with internal teams and external stakeholders.
• Exposure to healthcare marketing, HIPAA-compliant tracking practices, and integrating CRM data (e.g., Salesforce) with downstream clinical EHR systems (e.g., Epic) for patient-journey ROI analysis is a strong plus.
• Familiarity with marketing technology stacks and ads platforms, including call-tracking platforms (Invoca, CallRail), privacy-first CDPs (Freshpaint, OursPrivacy, Segment), enterprise CRMs (Salesforce), Meta and Google Ads, etc.
• Familiarity with AI workflows, LLM prompting, and automation tools used to streamline repetitive data pulling and analytical workflows.

True North Custom provides strategic marketing solutions for hundreds of healthcare clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through data with strategic marketing messages designed to move healthcare consumers to action.

Why True North

• Competitive compensation and benefits package inclusive of maternity/paternity leave
• 100% remote work 
• Unlimited PTO and sick time
• A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication
• A collaborative environment that fosters mutual respect and enhanced results
• Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth. We encourage and embrace new ideas and perspectives from every member of our team.

True North Custom (TNC) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.

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