The Creative Design & Marketing Specialist supports NIC's creative and marketing teams with design production, video editing, digital asset creation, and content tasks across conferences, NIC Academy, research, sponsorships, and digital channels. Reporting to the Creative Manager, this role works in close coordination with and in a junior support capacity to the Social Media Manager/Graphic Designer — assisting with overflow production, asset adaptation, and content tasks as directed.

The ideal candidate is a versatile, detail-oriented designer who thrives in a fast-paced, high-volume environment, takes direction well, and is eager to learn and grow across design, video, and marketing production disciplines.

Graphic Design & Asset Production

• Produce digital and print design assets across a wide range of formats, including social media graphics, email headers, event signage, wayfinding, trade media placements, landing pages, and advertising creatives
• Apply existing brand standards and templates to version out and resize creative assets for multiple channels and specifications (e.g., email headers, digital ads, trade publication sizes, event collateral)
• Create and update research report graphics, infographics, data visualizations, and supporting imagery for NIC research publications and releases
• Develop and adapt design assets for NIC Academy program marketing, including course promotions, event graphics, and on-demand content materials
• Produce sponsorship, business development, and co-branded marketing assets, including sponsor recognition materials, fulfillment deliverables, trade media advertisements, and event-related graphics
• Create and adapt performance marketing assets across LinkedIn, Meta, Google, display, retargeting, and email channels, resizing and versioning creative to meet platform specifications and campaign requirements
• Apply event branding to conference design deliverables, including on-site signage, wayfinding systems, event website graphics, and promotional materials
• Assist in managing creative projects and asset workflows, including digital asset library
  organization, file versioning, project tracking, approval routing, vendor coordination, and production scheduling using project management tools
• Assist the Social Media Manager/Graphic Designer with design production overflow, template adaptations, and asset preparation as directed

Video Production & Editing

• Edit raw video footage into polished short-form videos for social media, conference promotions, NIC Academy, and research content
• Pull and compile testimonial clips, highlight reels, and event recap videos from existing footage and keep a record of all testimonials used and available across departments
• Resize and reformat video content for multiple platforms and aspect ratios (e.g., LinkedIn, Instagram Reels, YouTube, web embeds)
• Assist with on-site filming and social media video capture at NIC conferences as needed, under the direction of the Social Media Manager/Graphic Designer
• Support creation of video assets from raw footage supplied by internal teams or event vendors
• Collaborate with the external video production vendor and the NIC Content Marketing Manager as needed

Trade Media Asset Support & Creative Operations

• Support trade media asset coordination — prepare, organize, size, and deliver ad materials to media partners according to publication specs and deadlines
• Help track and manage trade media placement schedules, asset submission deadlines, and vendor communication as directed
• Collect, organize, and maintain digital asset libraries; ensure files are properly named, versioned, and stored in shared systems
• Manage routing of creative assets for review, approval, and delivery to internal stakeholders or external vendors
• Track and manage design requests and production deadlines using project management tools (Asana, Monday.com, or equivalent)
• Support the Creative Manager with production scheduling and task tracking across the creative team

Additional Backup Support (Secondary / As Directed)

• This section represents a support and backup function as needed. The primary owner of social media content and strategy is the Social Media Manager/Graphic Designer, and the website is overseen by the Digital Marketing Manager. This role assists as directed.
• Assist with social media posting, scheduling, and content uploads on an as-needed basis
• Support on-site social media content capture and real-time posting at NIC events when directed
• Assist with social media copywriting for captions and short-form posts as a backup — under the direction of the Social Media Manager/Graphic Designer — not as a primary responsibility
• Provide non-coding web design support as a backup resource when needed, including updating visual elements, images, and layout components in the CMS. Training would be supplied as needed.
• Assist with light content support for research marketing materials as needed — pulling key data points, formatting copy, and preparing content for design layout
• Provide light copywriting support for marketing materials as a secondary function, under the direction of the relevant marketing manager, if needed

Demonstrate NIC Values including:

• Be A Spark
• Invest in Ourselves
• Partner with Others
• Take Pride in Our Work

Other duties may be assigned.

TRAVEL REQUIREMENTS

Less than 30 days per year; on-site presence at NIC conferences required

WORK LOCATION

Annapolis, MD

COMPETENCIES

• High attention to detail and quality control
• Strong problem-solving and creative thinking
• Effective organizational and time management skills
• Adaptable to changing priorities and high-volume workloads
• Collaborative team player; able to take direction and apply feedback efficiently
• Self-starter with the ability to manage multiple concurrent projects under deadline
• Clear verbal and written communication skills

REQUIRED QUALIFICATIONS

• BS/BA in Graphic Design, Visual Communications, Marketing, or related field; equivalent work experience considered
• 2–4 years of professional or combined internship experience in graphic design, with both print and digital deliverables
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Video editing experience using Adobe Premiere Pro or equivalent software
• Experience resizing, reformatting, and adapting design templates across multiple asset specifications
• Working knowledge of project management tools (Asana, Monday.com, or equivalent)
• Ability to work in a fast-paced, deadline-driven environment with a high volume of concurrent projects
• Strong understanding of digital asset specifications for social media, email, digital advertising, and print
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

PREFERRED QUALIFICATIONS

• Event, conference, or experiential design experience — including signage and wayfinding
• Short-form social video production experience, including testimonial clips and highlight reels
• Experience with motion graphics or animated digital ad production
• Familiarity with web CMS platforms (WordPress or similar) for non-coding visual updates
• Light social media content creation or posting experience 
• Light copywriting experience — social captions, short-form content, or marketing copy
• Experience working within established brand guidelines and design systems
• B2B or association/nonprofit marketing environment experience
• Canva proficiency a plus
• In-house design experience a plus

WHY NIC?   

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At NIC, we welcome diversity of background and experience. We would encourage you to apply if this is a role you would be passionate about doing every day. 

When you join NIC, you’ll experience a collaborative and innovative culture working alongside talented team members who live our make Grandma Proud values to support access and choice for older adults. 

Consistent with our belief that our employees are our most valuable resource, NIC offers generous compensation and performance-based incentives including participation in the discretionary bonus pool. NIC also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):  

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug insurance; dependents and domestic partners eligible 
• Life and supplementary insurance  
• Employee Assistance plan including virtual and in person mental health counseling services for individuals and family   
• ·401(K) retirement plan with company contributions  
• Vacation, sick, personal and floating holidays, in addition to paid holidays 
• Professional development opportunities
• Paid parental leave

At NIC, we believe that to fulfill our mission to provide access and choice to America’s older adults we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard. 

As such, NIC is an Equal Opportunity Employer, and we make employment decisions based on qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. 

NIC is committed to the full inclusion of all qualified individuals. In keeping with our commitment, NIC will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr@nic.org.