Sr. Manager, Media Relations
Washington, DC Communications & Public Affairs
Job Type

 The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies  

NRF has an excellent opportunity for a Sr. Manager to manage NRF's key media relations efforts which advance the organization's strategic goals, drive coverage of various initiatives and events and promote a positive industry narrative.


Essential Functions

  • Manage the development and implementation of NRF’s media relations efforts to advance NRF’s agenda, increase brand awareness and advance the interests of the retail industry 
  • Draft press releases, statements and other materials relating to consumer and industry trends, research and NRF events
  • Cultivate relationships with reporters
  • Pitch stories to targeted media contacts and promote NRF initiatives and events 
  • Provide timely information to the press and work to build a positive media narrative surrounding the industry  
  • Collaborate cross-divisionally to develop messaging on consumer research, industry trends and economic issues 
  • Identify opportunities for social media content for NRF branded channels 
  • Manage media outreach and registration surrounding NRF events and activities, including Retail’s Big Show
  • Monitor consumer and industry trends and stay informed on issues impacting the retail industry 
  • Support other internal and external strategic initiatives 
  • Perform other duties as assigned
  • Bachelor's degree in communications, Marketing, Journalism or a related discipline required      
  • At least 4 years of communications or marketing experience
  • Excellent writing and editing skills and ability to message complex issues
  • Ability to work in a fast-paced environment with high attention to detail and strong organization skills
  • Disciplined self-starter with the demonstrated ability to work independently and as a member of a team, to concurrently manage and drive results on a variety of projects
  • Excellent decision-making skills, strategic insight, professional initiative
  • Familiarity of Cision or other PR and media databases
  • Effective presentation skills
  • Creative problem-solving skills
  • Excellent interpersonal and leadership skills
  • Ability to travel (up to 10%)


National Retail Federation (NRF) is an Equal Opportunity Employer.  NRF is committed to the policy of an equal employment opportunity in recruitment, hiring, career advancement, and all other personnel practices. NRF will not discriminate because of race, color, sex, national origin, religion, age, sexual orientation, disability, past or present military service, or any other characteristic protected by federal, state and local law.

Salary Description