POSITION SUMMARY

The Sales Associate is part of the Business Development team and is responsible for implementing the strategic sales plans for all non-summer programs, including:

• Outdoor School Programs
• Group and Family Retreats
• Team-Building
• East Valley Ranch

Success in this role is measured by the ability to effectively promote and sell the Frost Valley experience to schools, groups, and families. The Sales Associate will focus on proactive customer outreach, lead generation, and relationship management to ensure that non-summer programs meet or exceed departmental revenue goals.  The Sales Associate is expected to uphold the highest standards of professionalism, service, supporting the mission of the Business Development Department, the YMCA, and Frost Valley as a whole, while meeting the expectations of both staff and guests. 

ESSENTIAL FUNCTIONS:

• Proactively identify and pursue new business leads, focusing on creative revenue streams and aligning with Frost Valley’s strategic goals.
• Convert leads into successful bookings through strategic sales efforts and compelling communications.
• Engage in email outreach, phone calls, and research to uncover new business opportunities.
• Promote Frost Valley programs by representing the organization at camp fairs and community events.
• Monitor sales leads and conversion rates to ensure effectiveness and identify areas for improvement.
• Work closely with the marketing team to target new demographics and develop strategies for attracting new users.
• Implement recruitment and communication strategies to re-engage past guests, nurture leads, and explore new business growth areas.
• Maintain flexibility with work hours and be willing to travel as needed to support sales initiatives.
• Ensure that all activities align with Frost Valley’s mission and values of respect, responsibility, caring, honesty, community, diversity, stewardship, and inclusion.

REASONABLE ACCOMMODATIONS STATEMENT:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

FROST VALLEY IS AN EQUAL OPPORTUNITY EMPLOYER

DEADLINE TO APPLY: December 30, 2025

RATE OF PAY: Hourly compensation,  annualized $45,760.00-$49,920.00 plus generous benefits. This position is eligible for a performance-based bonus, which is determined by the achievement of quarterly revenue goals. This position is hybrid. Both onsite and remote capacity. 

Exciting Perks: Medical, dental and vision effective the first of the month after completing 60 days of employment; company paid holidays and sick time, biweekly PTO accruals, free access to onsite gym, free meals during work hours, 403(b) Smart Savings account accessible immediately upon hire, company paid life insurance and long term disability, additional voluntary insurance options such as short term disability

QUALIFICATIONS:

• Must be 21 years of age or older 
• Bachelor’s degree in a related field or equivalent work experience
• Minimum of two years working in sales, marketing or customer service industries
• Experience working in recreational or camp settings preferred but not required
• Proven success with group recruitment and revenue generation 
• Be an excellent speaker and be able to make public presentations  
• Strong customer service background
• Strong computer skills and experience with Microsoft Office programs such as Word and Excel, Thinsoft, Salesforce or have the ability to master these key programs
• Possess excellent communication and organizational skills
• Be a strong leader and be able to work well with a team of others
• Be able to multitask and handle pressure well

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.
• May require long periods of time sitting.