Job Title: VP, C&I Sales, West Region

Location: Remote, US (West Coast – CA)

Department: Sales

Reports to: Chief Revenue Officer

FLSA Status: Exempt, Full-Time

Job Description:
The Vice President of Sales - West Region is a senior leadership role responsible for driving strategic growth, sales execution, and revenue performance across the Western United States. This position oversees a team of Regional Sales Managers (RSMs) and their supporting agency and distributor networks, ensuring alignment with MaxLite’s strategic objectives and strengthening our market presence across commercial, industrial, ESCO, national account, and distribution channels.

As a key member of the sales leadership team, the VP will shape regional strategy, develop high-performing teams, build strong customer and channel relationships, and ensure MaxLite delivers exceptional service and innovative, energy-efficient lighting solutions to the marketplace.

Key Duties & Responsibilities:

• Leadership & Team Development
• Lead, manage, and mentor multiple Regional Sales Managers across the Western Region.
• Set clear expectations, define regional sales strategies, and ensure execution of sales initiatives.
• Recruit, train, and develop top sales talent, cultivating a high-performance culture.
• Conduct regular performance reviews and coach RSMs toward continuous improvement.
• Strategic Regional Sales Management
• Develop and execute the West Region sales strategy aligned with corporate goals.
• Oversee regional agency partners, evaluating performance and upgrading representation when needed to support growth targets.
• Drive revenue growth across all channels: National distribution, ESCO, contractor, national accounts markets.
• Identify emerging opportunities, competitive threats, and market trends, translating insights into actionable sales plans
• Customer & Channel Engagement
• Strengthen and expand relationships with key distributor chains at the senior management level, independents, contractors, ESCOs, LMCs, national accounts, and representative firms.
• Support RSMs in high-value negotiations, account strategy, and major project opportunities.
• Build strong relationships with customer decision-makers—purchasing, engineering, operations, and executive leadership.
• Engage directly with top regional customers to reinforce MaxLite’s value proposition and secure long-term partnerships.
• Business Development & Project Support
• Collaborate with project, design/build, and energy teams at key distributors and ESCOs to grow the project pipeline.
• Support major regional project pursuits and oversee forecasting, pricing strategy, and competitive positioning.
• Cross-Functional Collaboration
• Work closely with Sales Operations and Marketing to execute promotional programs, regional launches, and targeted campaigns.
• Align with Product Management and Engineering to provide market insights and influence product roadmap decisions.
• Partner with Operations, Customer Service, and Supply Chain to ensure excellent service levels and smooth project execution.
• Financial & Administrative Leadership
• Own regional forecasting and budgeting responsibilities for the West Region.
• Manage regional travel, promotional, and operating expenses in alignment with corporate financial goals.
• Provide timely and accurate reporting to executive leadership on sales performance, competitive intelligence, lost business, and key wins.
• Represent MaxLite at regional and national trade shows, conferences, and industry events.
• Perform all other duties as assigned with minimal supervision

What We Look For:

•     Bachelor’s degree in business administration, marketing, or related field; MBA highly desired.
•     10+ years of progressive sales leadership experience, including managing regional or multi-state teams.
•     Strong preference for experience in the lighting industry, energy services, electrical distribution, or related markets.
•     Proven ability to lead, coach, and motivate field sales teams to exceed performance goals.
•     Strong business acumen with experience in regional oversight, forecasting, and budgeting.
•     Exceptional negotiation skills and experience closing large commercial/industrial or ESCO projects.
•     Ability to think strategically while executing in a fast-paced, hands-on environment.
•     Excellent communication, interpersonal, and presentation skills.
•     Proficiency with CRM platforms, Microsoft Office, and digital sales tools.

We Offer:

•     Competitive salary + bonus
•     Growth opportunities
•     Health benefits (medical, dental, vision, life & disability)
•     Paid time off (sick, vacation, holidays)
•     401(k) w/ company match

Working Conditions & Physical Requirements:

•     This is a remote position with domestic travel at least 75% of the time.
•     Must be able to commute by various means, car, plane, trains,
•     Must be able to walk, talk, sit, stand, bend, listen, type, read
•     Must be able to push, pull, lift up to 10 pounds on occasion
•    Must maintain a valid driver’s license and clean driving record.
•     Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
•     Must be eligible to work in the United States

About MaxLite:

MaxLite has been committed to providing energy-efficient lighting products for nearly 35 years. One of the first movers into LED technology in the industry, MaxLite offers an extensive line of state-of-the-art indoor and outdoor LED lamps and luminaires under the MaxLED® brand. A three-time recipient of the ENERGY STAR® Partner of the Year Award for its industry leadership, MaxLite continues to be at the forefront of energy-efficient technologies through the innovative research and development capabilities of its three locations.

EEO Statement:

MaxLite provides equal employment opportunities to all applicants and employees and strictly prohibits any type of harassment or discrimination in regards to race, religion, age, color, sex, disability status, national origin, genetics, sexual orientation, protected veteran status, gender expression, gender identity, or any other characteristic protected under federal, state, and/or local laws.

Consistent with the Americans with Disabilities Act (ADA), it is the policy of MaxLite to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please inform Human Resources during the interview Process.

MaxLite does not provide visa sponsorship or support for work authorization. Candidates must be legally authorized to work in the United States without the need for current or future sponsorship.

Employment with MaxLite is on an at-will basis, meaning either you or the Company can terminate the employment relationship, at any time, for any or no reason, and with or without cause or notice. As an at-will employee, your employment with MaxLite is not guaranteed for any length of time