Job Title Sales and Marketing Director

Supervisor Executive Director

FLSA Status Exempt/Salaried

Purpose

The Sales and Marketing Director is responsible for the sales process of the community. He or

she manages community census by initiating and maintaining relations with community

organizations, hospitals, and other referral sources in order to generate admissions to the

community. The Sales and Marketing Director works closely with all levels of the organization

to ensure the community’s image and reputation are stellar and works in line with company

values to make the community the desired option for all prospective residents and their

families.

Qualifications

• Bachelor’s degree in healthcare field or at least two years of sales experience.

• Knowledge of the workings and operation of the long-term care industry.

• Genuine interest in caring for seniors or improving the lives of seniors.

• Ability to work independently.

• Excellent verbal, written and interpersonal communication skills.

• Acceptable driving record

• Ensures all personnel exemplify the core values of the company at all times.

• Create and drive the sales culture at the community.

Areas of Primary Responsibility

• Achieve community census goals and annual budget projections. Specifically, generate

leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.

• Act as liaison between community and outside community.

• Work with local community agencies to generate a positive image and encourage

referral activities.

• Participate in industry trade shows as appropriate.

• Develop strategies to maximize admissions, including daily contact with potential

referral sources, including hospitals, physicians, insurers, case management companies

and health care agencies.

• Schedule screenings of potential residents with Executive Director and/or Resident Care

Director; conduct screenings if needed to determine level of care, services required,

equipment needs and insurance coverage, as indicated.

• Coordinate admissions, if needed, with Executive Director and/or Resident Care

Director.

• Be qualified to complete all admission paperwork.

• Learn and maintain understanding of current regulations governing the operations of

assisted living facilities.

• Collect appropriate data to prepare and submit assigned monthly reports.

• Attend and participate in weekly admissions/operations meetings.

• Participate in quality improvement by identifying customer service issues and reporting

these issues to the Executive Director.

• Continue appropriate education as approved by Executive Director.

• Be knowledgeable of and adhere to company and community policies and procedures;

participate in safety, quality improvement, and infection control as assigned.

• Both advise and contribute to ensure community puts forth the best possible public

image.

• Ability to drive a company vehicle (required driver)

• Other duties as assigned

Physical/Sensory Requirements

This is a position that will require being on one’s feet or in the car for significant stretches of

time. It is not a complete office position.