Position Purpose 

The Social Media Manager will monitor and administer Allied Solutions Center for the Performing Arts (ASCPA) social media channels, including paid advertising on a variety of digital media channels, and help manage social media and web content creation to support brand promotion and strategic positioning. The candidate should have experience in developing social media campaigns and marketing plans that yield increased engagement and measurable results.

The position calls for excellent writing and communications skills with the ability to tell the story of ASCPA creatively and accurately, as well as experience in all aspects of email marketing, SEO/SEM, Google Ads and Google Analytics.

The ideal candidate is proactive, resourceful, self-motivated and able to juggle multiple priorities. The candidate also should be detail-oriented, organized and able to use quantitative metrics to support recommendations.

All employees must embrace and consistently practice our core values of Inclusion, Excellence, Collaboration, Integrity and Innovation and actively participate in IDEA training and initiatives. 

Essential Functions and Responsibilities

To be successful in this role, an individual must be able to perform the functions listed below in a satisfactory manner. The company will make reasonable accommodations to enable individuals with disabilities to perform these functions.

• Develop and execute paid and organic digital media and social media marketing strategy
• Manage all aspects of company’s social media channels, including but not limited to the daily collecting and posting of relevant content, daily monitoring and response to audience postings, accelerating the growth of followers, increasing audience engagement, and measuring and analyzing the effectiveness of social media efforts
• Coordinate with touring artists to manage targeted ads on artists pages
• Support SEO/SEM efforts
• Manage the Center’s Google Ads Grant
• Perform data analysis and provide results of marketing efforts
• Work with marketing team on digital marketing and social media efforts
• Follow and report regularly on emerging social media and digital marketing trends
• Adhere to all organizational processes and procedures and meet assigned deadlines without prompting

Knowledge, Skills and Abilities

The requirements listed below are representative of the knowledge, skills and/or abilities required to perform each essential duty satisfactorily. The company will make reasonable accommodation to enable individuals with disabilities to perform these functions.

• Demonstrated success in developing, planning and implementing digital marketing and social media strategies
• Knowledgeable of social media marketing across all major platforms such as Facebook, Threads, LinkedIn, Instagram, TikTok and YouTube
• Skilled at using a social media platform management tool such as Buffer, Sprout or Hootsuite
• Skilled at using email marketing platforms such as Wordfly, MailChimp, or Constant Contact
• Familiarity with Canva and graphic design principles
• Able to develop and implement campaigns with Google Ads
• Working knowledge of performance metrics and tools such as Google Analytics
• Able to conduct data analysis and create dashboard analytics
• Able to develop and implement SEO/SEM best practices
• Excellent writing and communication skills
• Must be a team player

Education and Experience 

To perform this job successfully, an individual must have the following education and/or experience.

• Undergraduate degree or higher
• 3-5 years of digital marketing and social media experience
• Performing arts, music, live entertainment or nonprofit experience a plus

Supervisory Responsibility 

This position includes no supervisory responsibilities.

Work Environment 

This position operates in a professional office environment and routinely uses standard office equipment such as computers, phones, copiers, etc.

Physical Demands

The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job. The company will make reasonable accommodations to enable individuals with disabilities to perform these functions.

• Strong sensory skills, such as good eyesight, hearing and dexterity
• Ability to bend, push, lift, carry, pull and move up to 25 pounds occasionally
• Ability to speak and listen carefully
• Ability to stand, sit, walk, use hands, and reach with hands and arms

Position Type and Expected Hours of Work 

This is a full-time position with a full range of benefits, including participation in the 401(k) plan and Paid Time Off. Typical days and hours are Monday through Friday, 8:30 a.m. to 5:00 p.m. Opportunity for a hybrid work schedule as approved by your supervisor and in accordance with the policy.

Travel

No travel is expected for this position though it may be optional or offered for professional development opportunities.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

AAP/EEO Statement 

Allied Solutions Center for the Performing Arts and Great American Songbook Foundation provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type with regard to race, color, religion, age, gender, national origin, LGBTQ, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.