Job Title: Property Content Coordinator  

Reports To: Senior Property Marketing Manager  

About Cross Street:

Cross Street is a Chicago-based real estate services firm built on a strong foundation of property  operations and client service. We bring together institutional-level experience with an entrepreneurial  mindset to support owners and investors across residential portfolios. 

From property management to brokerage and advisory, our team takes a hands-on, accountable  approach focused on long-term value for both our clients and the residents who call these community’s  home. 

Job Overview:  

The Property Content Coordinator brings Cross Street properties to life through hands-on content  creation, community outreach, events, and day-to-day marketing execution. This active, property-facing  role regularly spends time on-site and in surrounding neighborhoods—capturing photos and videos,  connecting with local businesses and community partners, supporting events, and collaborating with  leasing teams.  

 The Coordinator supports leasing momentum during lease-up and ongoing occupancy by ensuring each  property has timely, engaging content and consistent marketing support throughout its lifecycle. From  grand openings and first move-ins to new amenities and hard-to-lease floor plans, the Coordinator  identifies opportunities, captures compelling content, and turns property moments into creative  marketing that supports leasing goals.  

 Working closely with the Senior Property Marketing Manager and broader marketing team, the  Coordinator also maintains asset libraries and content calendars, coordinates photography and  videography vendors, and tracks marketing projects, approvals, and deliverables.  

 As Cross Street’s portfolio grows, this role helps deliver consistent marketing support across more  properties, allowing marketing leadership to focus on strategy, client satisfaction, and broader campaign  priorities.  

Primary Responsibilities: 

Property Content, Brand & Marketing Support  

•  Coordinate property marketing content needs, including photography, videography,  content capture, and marketing events, collaborating with leasing teams, creative  partners, and vendors to ensure priority content is captured and delivered on schedule.
• Support Senior Property Marketing Manager in property content planning and  execution across blogs, emails, social media, and content calendars, while coordinating  prospect communications around key leasing milestones through e-blasts, lead-nurture  campaigns, broker outreach, and other marketing channels.
• Draft and schedule property social media content for approval by the Senior Property  Marketing Manager. Corporate social media accounts are managed by the corporate  marketing team. 
• Apply social media best practices and create engaging content, including Reels, posts,  and other formats as needed to support property marketing initiatives. 
• Stay current on emerging social media trends, platform updates, and content best  practices to help strengthen brand visibility and engagement across property channels. 
• Manage Creator identification, communication, initiatives and deliverables based on  client objectives and needs.
• Ensure consistent use of approved brand standards, messaging, and creative assets  across properties while maintaining organized, up-to-date asset libraries and content  calendars. 
• Identify opportunities and gaps in content and marketing based on property needs and  leasing priorities.  

Events & Marketing Activations  

• Support the planning and execution of property marketing events, lease-up launches,  grand openings, first move-ins, local partnerships, and other high-value marketing  moments.  
• Coordinate event vendors, promotional items, branded materials, timelines, budgets, and day-of logistics as needed. 
• Work with property and leasing teams to ensure events and activations are properly  prepared, marketed, and captured for ongoing content use. Assist in event promotion  and collateral creation or approval where applicable. 
• Research local events, partnerships, and marketing opportunities that increase property  visibility and support leasing goals, and coordinate participation plans, registrations,  staffing, collateral, and on-site activations. 
• Capture content at property events, when included in the client’s marketing scope, to  support social media, digital marketing, and ongoing content needs.  

Vendor & Marketing Project Coordination  

• Manage assigned marketing projects from request through completion, including  timelines, vendors, approvals, quotes, deliverables, and follow-up.
• Coordinate marketing vendors and partners, including photographers, videographers,  event vendors, printers, and promotional-product suppliers.
• Maintain project and vendor records in the project management tool, and keep the Senior Property Marketing Manager informed of progress, delays, and outstanding  needs.
• Coordinate Move-In Gift selection, including vendor recommendations, mockups,  quotes, ordering, and delivery. 
• Support vendor coordination and marketing budget tracking by collecting quotes,  coordinating invoice processing with vendors, accounting, and the Senior Property  Marketing Manager, and maintaining organized records of costs, approvals, and  expenses for marketing initiatives, collateral, events, and other assigned projects
• Support marketing budget tracking by collecting quotes, coordinating invoice processing  with vendors and accounting, and maintaining cost, approval, and expense records.  

Lease-Up & Pre-Leasing Support  

• Support lease-up marketing execution, including preparation of marketing and leasing  materials, collateral, and prospect-facing assets.
• Support the preparation of model units, temporary leasing environments, displays, and  other pre-leasing marketing needs.  o Support property openings, model-unit launches, amenity launches, and other lease-up  marketing initiatives.
• Ensure lease-up marketing materials and environments reflect approved branding, messaging, pricing, and property information.
• Manage Preferred Employer Programs by identifying outreach opportunities designed to drive qualified demand and awareness, plus communicating with relevant parties. 
• Support Property Management and Resident Experience teams with the execution and  coordination of the Resident Rewards Program as needed.  

Qualifications: 

•  1–3 years of experience in marketing, communications, property management, real estate,  hospitality, administrative coordination, or a related field preferred.
• Associate or bachelor’s degree in marketing, communications, business, or a related discipline  preferred but not required.
• Strong organizational, project management, and communication skills.  
• Strong attention to detail and comfort managing vendors and deadlines.
• Experience coordinating vendors, projects, events, or marketing initiatives preferred.
• Property marketing, multifamily, real estate, hospitality, or consumer-facing experience is a  plus.
• Basic photography, videography, and content-management abilities.
• Familiarity with social media, content calendars, digital asset libraries, and marketing tools.
• Experience with Canva, Adobe Creative Suite, or similar tools preferred.
• Proficiency with Microsoft Office or Google Workspace, particularly spreadsheets and shared  project trackers.
• Ability to manage multiple properties, projects, and priorities while maintaining accuracy and  follow-through.
• Valid driver’s license and ability to travel to properties as needed.  

Availability and Work Hours:  

• Must be available to handle requests as needed outside of normal business hours. 
• Ability to access emails and call on weekends and be available to resolve issues as needed.
• This role will be required to work in Cross Street’s office and be comfortable traveling as needed to Chicagoland properties from 9 AM to 5PM pm with 1 work from home day available at 90 day period.   

Physical Requirements:   

• Onsite visits as needed
• In office presence 
• Event attendance and setup
• Presence on construction sites as needed  

What We Offer  

• Compensation: $25-$29.81/hour
• FLSA STATUS – non exempt 
• Comprehensive benefits package including Medical (BCBS), Dental and Vision Insurance 
• Eligibility for participation in a 401(k) plan
• Paid time off including vacation and sick days
• Company paid Holidays and your Birthday off
• A collaborative and entrepreneurial culture committed to innovation and career growth.