About Gaia Herbs

At Gaia Herbs, we believe in the power of plants to support well-being. Headquartered in Mills River, North Carolina, our roots in herbal wellness and our connection to the land inform how we grow, make and share our products. We are looking for a collaborative, creative and analytically minded marketer to help bring that story to life across digital channels.

The Opportunity

The Digital & Social Marketing Manager will drive day-to-day execution of integrated digital and social marketing initiatives across organic social, creator and influencer programs, direct-to-consumer (DTC) ecommerce and Amazon. Partnering closely with the Growth Marketing Manager, internal stakeholders and external agencies, this role turns marketing priorities into compelling content, coordinated campaigns and measurable results. The ideal candidate brings hands-on execution skills, sound judgment and curiosity about performance marketing—not necessarily direct paid-media buying experience.

What You’ll Do

• Own the organic social content calendar and coordinate content development, copy, approvals, publishing and performance optimization; provide day-to-day direction to the social media coordinator on content and community management.
• Coordinate integrated digital campaigns, creative briefs, assets, approvals, promotions and launch timelines across internal teams and agency partners.
• Help execute creator, influencer, affiliate and user-generated content (UGC) programs, including partner research, outreach, briefs, deliverables and asset management.
• Identify high-performing creator and organic content for use across paid media, DTC and Amazon; coordinate approved usage rights and restrictions with agency partners.
• Partner with paid-media agencies on creative, messaging, landing pages, tracking and testing; review results and surface opportunities without serving as the primary media buyer.
• Support DTC and Amazon initiatives that improve customer acquisition, conversion and repeat purchase, ensuring consistent messaging across channels.
• Track and communicate campaign and channel performance; translate social, digital and ecommerce metrics into actionable insights and test-and-learn recommendations.
• Maintain integrated marketing calendars, project timelines, campaign documentation and organized creative assets; proactively resolve or escalate execution risks.
• Monitor relevant consumer, platform, competitive and cultural trends to inform content and campaign opportunities.

What You Bring

• Approximately 3–5 years of relevant experience in digital, social, ecommerce or integrated consumer marketing.
• Hands-on experience managing organic social content and coordinating digital campaigns, ideally with internal creative teams or external agencies.
• Familiarity with platforms such as Instagram/Meta, TikTok, YouTube and Google, and an understanding of digital advertising fundamentals.
• Ability to interpret marketing performance data and communicate clear insights; familiarity with metrics such as engagement, CTR, CPC, conversion rate, CAC and ROAS.
• Strong project management, communication and organizational skills, with the ability to manage multiple workstreams and deadlines.
• A proactive, collaborative approach, creative instincts, attention to detail and enthusiasm for continuous learning.

Experience That’s a Plus

Background in dietary supplements, health and wellness, beauty, personal care, food and beverage or another consumer brand; experience with DTC ecommerce or Amazon; creator, affiliate or UGC programs; email/SMS; Canva; Google Analytics; or marketing dashboards.

Location & Travel

This position may be remote, hybrid or on-site, depending on the selected candidate’s location and business needs. Candidates should be comfortable collaborating across locations and time zones. Periodic travel to Mills River, North Carolina, and other company, agency or industry meetings may be required.

Equal Employment Opportunity

Gaia Herbs is an equal opportunity employer. Employment decisions are based on job-related qualifications and business needs, without unlawful discrimination or retaliation, consistent with applicable federal, state and local law.