Product Marketing Manager
Fully Remote • Remote Worker - N/A
Description

Turn market insight into product growth. 

Arbiter powers the technology behind school athletics and activities across the country. As we bring our products together into the One Arbiter Platform, we’re looking for a Product Marketing Manager who can help us sharpen how we compete, bring products to market, and grow adoption across our customer base. 

This role sits across Product, Marketing, Sales and Customer Success. You’ll build a deep understanding of our customers, buyers, competitors and market, then turn it into positioning, go-to-market strategy, competitive differentiation and growth opportunities. 

This isn’t a content marketing role. We’re looking for someone who can connect market strategy to commercial results, helping Arbiter win new customers while expanding the value customers receive from the products they already use. 

What You’ll Do 

Market & Competitive Strategy 

  • Develop a deep understanding of Arbiter’s customers, buyers, market dynamics and competitors, and share those insights with Product to inform strategy and prioritization. 
  • Drive competitive intelligence and translate it into differentiated positioning, battlecards, objection handling and recommendations for Product and go-to-market teams. 

Positioning, Pricing & Packaging 

  • Develop positioning, messaging and value propositions across Arbiter’s products and the One Arbiter Platform, translating complex capabilities into clear customer outcomes and differentiated stories. 
  • Develop buyer-specific messaging and value propositions that resonate across schools, districts, leagues, state associations and other Arbiter customers. 

Go-to-Market 

  • Drive go-to-market planning and launch readiness for strategic products, capabilities and releases, choosing the approach that fits each launch’s market opportunity and importance. 
  • Align Product, Marketing, Sales and Customer Success around a clear market narrative and launch plan. 
  • Equip customer-facing teams with the messaging, competitive insights, ROI stories and tools they need to win. 
  • Define launch goals and success measures, evaluate performance and recommend improvements. 

Adoption & Growth 

  • Support efforts to improve activation, adoption, cross-product penetration and expansion across the Arbiter customer base. 
  • Use product analytics, customer research and commercial data to surface growth opportunities. 
Requirements

What We’re Looking For 

  • 5+ years of B2B SaaS product marketing experience 
  • Proven success growing products through adoption, cross-sell, expansion or new-market penetration. 
  • Exceptional written, verbal and presentation skills, making complex products simple and compelling. 
  • Ability to collaborate with and influence Product, Sales, Marketing and Customer Success partners without direct authority. 

Preferred Experience 

  • Experience using product analytics platforms such as Pendo. 
  • Experience in K-12, EdTech, athletics, sports technology or another vertical SaaS market, marketing to multiple buyer personas or complex buying groups. 

AI Fluency 

We expect our team to use AI as a practical force multiplier. You should be comfortable using AI to accelerate market research, competitive analysis, insight synthesis, messaging development and go-to-market execution. 

How We’ll Measure Success 

Success in this role isn’t measured by the number of decks, launch plans or battlecards produced. You’ll contribute to improvements in product and platform adoption, cross-product expansion and customer time to value; competitive win rates; launch performance and Sales and Customer Success readiness; and customer understanding of the One Arbiter Platform, helping turn customer and market insight into better product and commercial decisions. 


Why Arbiter?

•  Fully Remote: Work from any of the 30 U.S. states where we are set up to employ. You'll just need a reliable internet connection (10 Mbps minimum) and a cell phone or device for MFA (multi-factor authentication) texts or calls. 

•  Flexible PTO: Take the time you need to recharge, with no set accrual cap.

•  Paid volunteer days: Support causes that you care about.

•  Health Coverage: Medical, dental, and vision plans, including a generous HSA contribution.

•  401(k) Match: Dollar-for-dollar 5% match, vested immediately.

•  Award-winning culture: Focused on collaboration and recognition.