JOB FUNCTION / SUMMARY:

The Marketing Specialist supports the execution of the Bank’s marketing and communications initiatives through content development, marketing materials, digital channel support, community outreach, and departmental projects. This role helps ensure marketing activities are delivered accurately, timely, and in accordance with brand standards and compliance requirements.

PRIMARY DUTIES & RESPONSIBILITIES:

• Support marketing initiatives that promote the Bank’s products, services, and brand.
• Create and maintain marketing materials across print, digital, email, social media, and branch channels.
• Assist with content development and maintenance for the Bank’s website, social media, email communications, and other digital channels. 
• Review marketing materials for accuracy, brand consistency, and compliance requirements. 
• Support marketing requests from branches and internal departments. 
• Coordinate with vendors, printers, agencies, and other marketing partners. 
• Assist with community events, sponsorships, financial literacy programs, and outreach activities.
• Support internal communications, employee announcements, newsletters, and related communications.
• Track marketing projects, deadlines, performance metrics, and related reporting.
• Maintain marketing assets, calendars, records, inventories, and other departmental support functions.
• Other duties assigned by Management.

MINIMUM REQUIRED EDUCATION, EXPERIENCE & SKILLS:

• 3+ years’ experience in marketing, communications, administrative support, project coordination, or related field
• Strong organizational, communication, proofreading, and project coordination skills
• Ability to manage multiple priorities, meet deadlines, and follow established processes
• Strong attention to detail, proofreading and follow-through skills
• Proficiency with Microsoft Office applications (Outlook, Word, Excel, Power Point)
• High school diploma or equivalent.

PREFERRED EDUCATION, EXPERIENCE & SKILLS:

• Bachelor’s degree in Marketing, Communications, Business, or related field 
• 5+ years’ experience in marketing, communications, administrative support, project coordination, or related field
• Banking or financial services experience 
• Working knowledge of social media, website content management systems, and marketing platforms
• Experience assisting with marketing materials, communications, or administrative coordination activities
• Ability to manage multiple assignments, maintain organization and follow and improve established processes

ESSENTIAL KNOWLEDGE, MENTAL & PHYSICAL REQUIREMENTS:

• Excellent communication skills.
• Ability to manage time and competing priorities in a fast-paced environment.
• Strong interpersonal skills with the ability to interact with all levels of an organization.
• Collaborative professional skills that lead to a collegial and partnered approach to meeting objectives.
• High motivation with the ability to meet individual and team goals while maintaining consistent performance over the long term.
• Adaptability and flexibility. 
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak or hear, stand, or sit for long periods of time, open filing cabinets, walk, stoop or bend, use hands to handle or feel and reach with hands and arms. The employee must frequently lift and/or move up to ten pounds, occasionally lift and/or move up to 25 pounds and complete tasks requiring manual dexterity.

WORK ENVIRONMENT:

United Bank is an Affirmative Action and Equal Opportunity employer. We consider all qualified applicants without regard to race, color, religious beliefs, sex (including pregnancy), sexual orientation, gender, gender identity, marital status, age, physical or mental disability, genetic information, status as a protected or disabled veteran, national origin, or any other protected characteristic as required by applicable federal, state or local law.