DEPARTMENT: Marketing & Sales 

REPORTING TO: Head of Marketing

ABOUT LIBRA INDUSTRIES:

Libra Industries is a full service Electronics Manufacturing Services (EMS) provider with decades of experience delivering high reliability electronic, mechanical, and electromechanical assemblies for customers in aerospace, defense, medical, semiconductor, and industrial markets. With facilities in Texas, Ohio, and Mexico, we serve a diverse customer base that depends on us for precision, quality, and on time delivery.

At Libra, we build more than products. We build long term partnerships. Our team members work in a collaborative, technically challenging environment where attention to detail matters and individual contributions have a direct impact on customer success.

PRIMARY FUNCTION OF POSITION:

Keep leads and opportunities moving through Libra’s pipeline, from first contact through close, and help execute the marketing programs that feed it. This role administers Libra’s CRM, keeps pipeline data accurate and current, manages the handoff of leads from marketing to sales, and manages Libra’s LinkedIn and other channels. The role supports the company’s marketing strategy, including target accounts, messaging, content, campaigns, and direction of outside partners.

DESCRIPTION OF DUTIES:

Marketing Execution

• Manage content for Libra’s LinkedIn company page, including capability highlights, company news, customer stories, and campaign posts, and help leaders and employees share it

• Serve as LinkedIn Super Admin, monitoring engagement and routing inbound inquiries 

• Support campaign execution, including list pulls, scheduling, website updates, and tracking responses through to pipeline, and keep the campaign tracker and marketing calendar current

• Update capability sheets, case studies, and presentations as needed, and maintain approved materials in OneDrive so the sales team always works from current versions

• Coordinate trade shows, events, and facility tours, including booth materials and logistics, and log new contacts in Salesforce

• Handle day to day scheduling and requests with web, PR, and outbound calling partners

Pipeline Progression

• Monitor the pipeline daily for accuracy and timely updates, and flag leads and opportunities that have stalled

• Lead the weekly pipeline review with the sales team to confirm stage, next step, and close date on every open opportunity and drive accountability for follow up

• Route qualified leads from campaigns, events, the website, and outbound partners to the right salesperson and confirm first contact happens

• Consolidate monthly updates from third party reps and lead generation partners, including the outbound calling vendor, into CRM

Reporting

• Run the pipeline and CRM data export on the 1st of every month and distribute pipeline updates to plant leadership and sales

• Report monthly on pipeline and marketing results, including leads, opportunities created, conversion by stage, pipeline value by sector and site, LinkedIn engagement, and website traffic

• Provide pipeline data and metrics for executive and Board materials, as needed

Targets

• Marketing activities executed on time according to set schedules 

· New leads routed to sales within 1 business day

• Every open opportunity reviewed weekly with a current stage, next step, and close date

• Monthly report delivered by the 5th business day

EDUCATION/EXPERIENCE REQUIRED:

• Bachelor’s degree in marketing, communications, business, or a technical discipline, or equivalent experience

• 1 to 3 years of experience in marketing, sales operations, marketing operations, CRM administration, or inside sales

• Working knowledge of Salesforce or a similar CRM, including reports and dashboards

• Excellent writing skills, with the ability to explain technical capabilities in clear language; work samples requested

• Hands on experience managing LinkedIn or other business social media channels

• Strong analytical skills and a disciplined approach to data accuracy

• Strong organizational and interpersonal skills, with the ability to manage multiple deadlines and partners

• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word), with strong Excel skills

• Ability to comply with ITAR and export control procedures; access to some controlled information may be restricted by law

SKILLS/EXPERIENCE PREFERRED:

• Salesforce Administrator certification or hands on admin experience

• Experience with a marketing automation platform such as Account Engagement (Pardot) or HubSpot, and a website CMS

• Experience with design tools such as Canva or Adobe Creative Cloud

• Experience in electronics contract manufacturing (EMS) or a related manufacturing industry

• Familiarity with aerospace, defense, medical device, or semiconductor equipment markets

• Trade show or event coordination experience

PHYSICAL REQUIREMENTS:

• With or without reasonable accommodation, ability to see and hear well enough to perform the essential functions of the job

• Ability to walk the shop floor and lift up to 20 pounds

• Ability to comply with all site PPE and safety requirements in the shop

• Ability to travel occasionally to trade shows, industry events, and Libra sites

WORK ENVIRONMENT:

• Works in both office and shop environments

• In the shop, exposure to airborne particles, moving mechanical parts, machines, and material handling vehicles; PPE is required

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Libra Industries is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of discrimination and harassment.